Lecture 25

Question 1

What is direct communication?

Answer 1

Talking in person

Question 2

What in indirect communication?

Answer 2

Media

Question 3

Describe research led media elicitation

Answer 3

• Media stimuli is pre-selected by the researcher

- This media can be real or mock

Question 4

Describe participant led media elicitation

Answer 4

• Can be spontaneously mentioned or requested

- Can be media gathered by participants

Question 5

Describe primary media analysis

Answer 5

-No participants, just analysing the media

Question 6

What are codes?

Answer 6

They represent social norms and are more subtle than stereotypes