Observation
When a researcher watches or listens to participants engaging in whatever behaviour is being studied
Non participant observation
Researcher doesn’t get directly involved with the interactions of the participants and doesn’t take part in their activities
Advantage of non participant observation-
Can focus on the activity occurring and can make good quality notes.
Can make sure that all details are recorded and no activity/behaviours are missed
Disadvantage of non participant observation
As the researcher is not engaging in the activity, it might mean that they fail to have a deeper understanding of the observed behaviour. Might lack validity.
The researcher must be careful that they do not look too out of place, and also ensure the participants do not guess that someone is watching them
Participant observation
Researcher is directly involved with interactions of participant
Engages in activities pps are doing
Advantage of participant observation
The observation might have greater validity than non-participant observation, as the researcher is getting involved in the activity and would have a greater understanding
Disadvantage of participant observation
The researcher might lose objectivity and become too subjective and biased as they are so involved with the activity they are observing
Covert observation
Psychologist goes undercover, doesn’t reveal true identity
Group doesn’t know they’re being observed
Advantage of covert observation
Less demand characteristics than an overt observation. Participants do not know they are being observed and therefore are less likely to guess the aim of the study
Disadvantage of covert observation
Can break ethical guidelines. Participants do not know that they are being observed and therefore there might be no informed consent and deception might be occurring
Overt observation
Psychologist reveals true identity, may also say that they are observing the group
Observer effects may occur as pps may change behaviour when they know they’re being watched- invalid results
Advantage of overt observation
Very ethical compared to covert observations. Participants know they are being observed and can give their fully informed consent
Disadvantage of overt observation
Less valid than covert observation. Participants know they are being observed and therefore might guess the aim of the study and change their behaviour (demand characteristics)
Naturalistic observation
Researcher observers pps in their own natural environment
No deliberate manipulation of the independent variable
Naturalistic observation advantages
high mundane realism as the behaviour that is shown is likely to reflect everyday behaviour. also high in ecological validity + can be applied to other settings
Naturalistic observations are useful when the deliberate manipulation of variables would be impractical or unethical. For instance if we were to observe children in the playground naturally playing, it might be unethical to deliberately tell a child to be aggressive to another. However, if we saw natural aggression in the playground then this is more ethical as it has not been forced upon the participants.
Naturalistic observation disadvantages
It is impossible to have any control over extraneous variables. This means that other variables might be affecting the dependent variable other than the independent variable. This could make results invalid
There is a risk of observer bias. Due to lack of control the observer might be very subjective and might be very biased when trying to interpret behaviour. These interpretations might be incorrect and could lead to unreliable results
Controlled observation
Researchers observe pps in controlled environment, allows for manipulation of the IV
Advantages of controlled observations
Cause and effect can be determined because the observation is highly controlled. Therefore psychologists can identify whether the independent variable caused a change in the dependent variable.
Controlled observations are likely to yield qualitative data that is rich and detailed. This also increases the validity of the study as the observation is likely to be accurately measuring the key variables identified in the aim.
Disadvantages of controlled observations
Low levels of mundane realism and ecological validity because of the high control in the observation. This is likely to be restrictive and means that the results might not be an accurate reflection of everyday life and might not be able to be generalised to other settings and contexts.
Observer effects can occur as participants usually know they are being observed (overt observation). Therefore participants might show social desirability bias and might behave unnaturally which means the data collected might be invalid.
What is inter rater reliability
to have two observers who each record their data separately. They then correlate their observations and data together and if a Kappa score of +0.8 is gained then the data gained from each researcher is reliable. This reduces observer bias
Observational design concepts- behavioural categories
These are specific types of behaviour that are being looked for in an observation
Sampling procedures- event sampling
The observer decides in advance what types of behaviour they are interested in and records all occurrences. All other types of behaviour are ignored.
Sampling procedures- time interval sampling
The observer decides in advance that observation will take place only during specified time periods and records the occurrence of the specified behaviour during that period only.
Pilot study
Small scale investigation of procedures to be used in main study
Selecting a few ppl and trialing the study on them, planning the study
Identifies any flaws in the investigation etc, and establishes behavioural categories to see if they are suitable
This is an advantage