Encoding
the process of putting new information into memory
Automatic processing
Information gained without any effort. Type of cognitive processing is unintentional, and information is
passively absorbed from the environment
Controlled (effortful)
processing
active memorization
Visual encoding
visualize information
Acoustic encoding
store the way it sounds
Elaborative encoding
link it to knowledge that is already in memory
Semantic encoding
put it into a meaningful context
Self-reference effect
We tend to recall information best when we can put it into the context of our own lives
Maintenance rehearsal
the repetition of a piece of information to either keep it
within working memory (to prevent forgetting) or to store it in short-term and eventually long-term memory
Method of loci
associating each item in a list with a location along a route
through a building that has already been memorized
Peg-word system
associates numbers with items that rhyme with or resemble the numbers.
Chunking (Clustering)
memory trick that involves taking individual elements of a large list and grouping them
together into groups of elements with related meaning
Sensory memory
Iconic memory
fast decaying memory of visual stimuli
Echoic Memory
fast-decaying memory of auditory stimuli
Sensory memory experimentation
Research participant is presented with a three-by-three array of letters
Whole report: participant is able to correctly identify three or four letters
Partial Report: list the
letters of a particular row, the participant can do so with 100 percent accuracy
Short-term memory
Memory capacity
the number of items we can hold in our short-term memory at any given time
Working memory
Elaborative rehearsal
What part does cerebral cortex play in memory?
long-term memory is primarily controlled by the hippocampus, and memories are moved, over time, back to the cerebral cortex
Explicit Memory (declarative memory)
Implicit memory (nondeclarative memory)
Procedural memory