What is Media ecology?
technology’s effects and defects: amplification and reduction
looking at the benifits and downsidees of technology is media ecology
asking questions and determine it’s biases
What are McLuhan’s Laws of media?
he said that ‘all media (technology) works us over completely.”
takes over many atmospheres of our lives
“the medium is the message” - any understanding of social and cultural change is impossible without knowledge of the way media works as environments
How does media act an extensions of us humans?
extension of our human bodies
demands new ratios and balances among other organs of our body, this change alters the way we perceive the world, when these ratios change, we change
What are Marshal and Eric McLuhan’s laws of media?
all technologies have 4 effects in common:
1. enhancement of human function
2. Obsolescence - it pushes aside some other medium or technology which was used to achieve this funcition
3. retrieval - it retrieves some older form from the past
4. reversal - when pushed far enough, the new tech. reverses or flips it into something bad
What is the purpose of the Laws of media Tetrad?
to sharpen our perception and understanding of technology
What is Martin Heidegger’s philosophy of Technology?
a human being is a ‘being in the world’ - human existance is defined by their experience in the world
our world of ‘equipment’
- present at hand
ready to hand
What is Heidegger’s hammer? what does it mean?
a physical object in front of us - present at hand
a hammer is an extension of your arm, and integrated into our being in the world - ready at hand
the more we put an object into practice, the more original our attachment and relationship become to it
What is Maslow’s Law of Instrument? - Maslow’s hammer
once we have developed a reliance on a tool, we have a bias towards it and it structures our view of the world
What is Maslow’s law of reversal?
Once a tool is overused, it reverses and is opposite to our goals of what we once had with this tool.
too much of a good thing
what is the SAMR model?
Substitution - acts as a direct tool substitute with no functional change.
- transferring from a hand written paper to a computer
Augmentation - a direct tool substitute WITH functional improvements
- hand written story transferred to a computer WITH spell check and formatting tools
Modification - Tech. allows for significant task redesign
- a hand written story that is given feedback by many people - collab with other students
Redefinition - Creation of new tasks, previously inconceivable - taking a written story and turning it into digital scenes, publishing it
a 4 level approach to help teachers evaluate how they incorporate technology into their teaching
Arc of transparency, How can technology become hidden?
Technology can become part of the ‘hidden curriculum’ when it is taken for granted in the classroom
TPACK turns into PCK, as we loose the T.
What does Oracle of the Electric age mean? where does it come from?
Marshal McLuhan foresaw that technology would enable new forms of pattern recognition, requiring new ways of thinking, rather than just accelerating old methods
his idea of how technology was transforming society
What is AI Adjacency and Adjacent possible?
the set of opportunities and creations that become accessible when new technology ideas are combined and explored
AI adjacency: treats AI not as a human replacement, but a partner in collaboration and creative discovery
What are 6 ways AI can be a partner in Creative Inquiry?
What is one of the most dangerous things about AI?
loss of self awareness
- allowing technology to take over how we think, create, and learn without realizing it.