OMO

Question 1

How is reception theory used in OMO?

Answer 1

• Dominant: 1950s women, older from that time, become the ideal wife and men more accepting
• Negotiated: older women from that time and view from then and view from now
• Oppositional: modern audiences may view this advert is sexist towards women and outdated/unusual

Question 2

The slogan meaning

Answer 2

• Engages the audience as its memorable
• Rhyming of words ‘white’ and ‘bright’ make it catchy
• Effective slogan

Question 3

The heading meaning

Answer 3

• Up to date with laundary and society

Question 4

The typograph/font

Answer 4

• Promotes product because it is noticeable
• Sans-sherif font suggests modern and easy to read

Question 5

The colour scheme meaning

Answer 5

• White and blue are clean and fresh
• Yellow,green and red give it a pop of colour
• Represents British flag
• Bright pastels suggests happy positive femininity

Question 6

The image

Answer 6

• Her makeup and hair shows how women in the 1950s have to always look and act respectable and presentable
• Shes hanging laundry to suggest that housework was always a women’s job
• Her sleeves are rolled up to suggest shes ready for work
• The quick glance while smiling suggests how she enjoys cleaning and theres no time to stop

Question 7

The context of an advert from 1950s

Answer 7

• Sexist advertising
• Stereotypical view of women
• Women represented as weak/dependant
• Aggressive male attitudes

Question 8

How is propp used in OMO?

Answer 8

• Hero is a housewife
• Princess is a housewife
• Donor is the product