Tatler

Question 1

Design and layout

Answer 1

• Elegant and neat layout
• do more

Question 2

Typography

Answer 2

• The size of the font suggests importance
• Font is traditional and conservative
• Bold and capitals so it stands out
• Elegant/sophistocated masthead font

Question 3

Colour scheme

Answer 3

• Black/white/green/light pink
• Connotations of elegance
• Light pink symbolises beauty and love
• This contrasts with the soothing green
• Text in black and white to not overwhelm the reader
• Black/white connotes simple/clear/sophisticated

Question 4

Image/photographic codes

Answer 4

• Medium shot to medium close up
• So we can see the costume,props,body language,facial expressions and context

Question 5

Verbal codes

Answer 5

• a title
• British magazines published once a month containing articles about the upper class and their social events,fashion and arts
• First published in 1709

Question 6

Non verbal codes

Answer 6

• The use of the image shows us a British fashion model and contributing editor at British vogue
• Juxtaposing traditional/modern fashion and makeup as she embodies the successful,aspirational nature of the magazine

Question 7

Target audience

Answer 7

• average age is 45
• female is 73%
• London/SE resident is 60%
• ABC1 is 77%
• AB is 51%

Question 8

What is the representation of the wealthy?

Answer 8

• Lockdown fashion
• How social set get married
• Workings of Westminster
• Costume drama
• First black marchoness woman shows diversity
• Stay in touch on the continent
• Queen/royals

Question 9

How is reception theory used in Tatler?

Answer 9

• Dominant: audience will absolutely engage with the representation of the wealthy and consume it willingly

-Negotiated: some of the audience will consume the media text but some sectors of the audience may not agree with the critism

-Oppositional: audience will reject the media text enitirely such as people who don’t care about wealthy culture or lifetsyle