Persuasion Methods

Question 1

Components of elaboration-likelihood model

Answer 1

• Central route
• Peripheral route

Question 2

Central route

Answer 2

• Persuaded by the content of a message
• Require the pros and cons

Question 3

Peripheral route

Answer 3

• Persuaded by the presentation of the message
• Require impactful presentation

Question 4

Difference between central and peripheral routes

Answer 4

Need for cognition

Question 5

Strengths of the Elaboration-likelihood model

Answer 5

• Real life applicaitons
• Can be used to design health change campaigns

Question 6

Weaknesses of the Elaboration-likelihood model

Answer 6

• Low generalisability - Studies tend to take place with students who are more intelligent
• Personal factors (e.g. addiction) can limit change
• Personality type can change response

Question 7

Fear arousal

Answer 7

Prompts change by leading to fear

Question 8

Stages of fear arousal

Answer 8

• Too scary leads to denial
• Right amount of fear leads to change
• Not scary enough leads to no change

Question 9

Components of Hovland-Yale theory of persuasion

Answer 9

• Communicator
• Communication
• Recipient

Question 10

Communicator

Answer 10

• Person who delivers the message
• Must be seen as credible

Question 11

Communication

Answer 11

• Content of the message
• Two sided argument
• Emotional appeal

Question 12

Recipients

Answer 12

• Who sees the message
• Message must apeal to audience
• More intelligent people are harder to persuade

Question 13

Name:

Persuasion methods

Answer 13

• Fear arousal
• Elaboration likelihood model
• Hovland-Yale