Quels sont les 6 principes ?
Reciprocity Scarcity Authority Consistency Consensus Liking
If you receive something, you are more likely to give something in return
Reciprocity
You’ll want something more if there is a limited quantity + short time
Scarcity
We are more influenced by experts
Authority
If you make a small commitment you are more likely to make a bigger one later
Consistency
If a lot of people do something, it probably means that it is worth doing
Consensus
When you like someone you are more inclined to buy something from them
Liking
C’est un choix populaire
It’s a popular choice
Je ne suis pas supposé faire ça
I’m not really supposed to do this