What are your most valuable assets as a beauty professional?
Your knowledge, talent, & professional reputation
What helps build trust with clients & leads to repeat customers?
Having a professional image that’s well groomed
Professional Image
The impression you project through your outward appearance & your conduct in the workplace
7/11 Rule
Within 7 seconds, someone will establish 11 impressions about you (directly from your appearance)
Personal Grooming
The process of caring for parts of the body & maintaining an overall polished Iook
Dress for Success: Clothing
• Wear clothing that’s clean, fresh, & current
• Choose clothing that’s functional, comfortable, & stylish
Dress for Success: Accessories
• Accessorize your outfits; but no jingling / dangling jewelry that might get caught on things
Dress for Success: Watches
• Wear a watch to help you stay on schedule (ideally waterproof)
Dress for Success: Shoes
• Wear shoes that are supportive, polished, & good repair
Hair Maintenance
Keep your haircut & color fresh; especially if you work on hair
Skin Care
• Develop a skin care regimen that works best for your skin type
• Use protective products on your skin (sunscreen)
Makeup
• Never apply makeup at your station; unprofessional & shows you have poor time-management skills
• Makeup should enhance your facial features
Personal Hygiene
The daily maintenance of cleanliness by practicing good, healthful habits
You will need to be close to clients; if you stink…
• Most clients will not tell you you stink
• They will not return
• They may tell people about their bad experience
Professional Attitude: Clients
Clients will have diverse personalities, you must have soft skills that help you navigate these situations professionally
Image Enhancers
Behaviors that improve the quality of your professional image thru specific methods for conducting & representing yourself
Image Enhancer #1: Soft Skills
AKA communication skills / people skills; are personal attributes that enhance a person’s interactions, job performance, & career prospects
What are the percentages of success that comes from communication & technical skill?
Communication: 85%
Technical Skill: 15%
Nonverbal Communication
Communication expressed by body language, eye contact, facial expressions, & gestures
Image Enhancer #2: Customer Service
Providing a memorable experience for your clients every time they get a service; go above & beyond!
Image Enhancer #3: Work Ethic
• Motivation
• Integrity
• Good technical / communication skills
• Enthusiasm / Passion
Work Ethic
Taking pride in your work & committing yourself to consistently doing an excellent job for your clients, employer, & salon
Image Enhancer #4: Time Management
• Being on time is critical!
• Punctuality is a professional responsibility
• Time is money
Image Enhancer #5: Continuing Education
• Most successful beauty professionals stay informed & up-to-date on what’s new / trending in their profession