Value creationdef
-create cash flow at the end of the process
Reverse auction-quoi
-veux acheter, determine un pris haut et laisse les vendeurs descendre.
Contract preparation
-negociation preparation: target, mini acceptable, concession plan, batna, escalation chain-financial model: negociation scenarios, working k-terms sheet: all main items, use as basis for contract
Alliance value creation Develop (globalization)