connor & dewson
posted 1400 questionnaires to students at 14 higher education institutions around the country
hite - low response rate
• sent out 100k questionnaires but only 4.5% were returned
• high response rate = more sent out = time & cost
cicourel - detachment
• interpretivists argue data from questionnaires lack validity & does not give full picture due to lack of contact
shipman
questionnaires impose a straightjacket that distorts the respondents meaning
rutter
• used questionnaires to collect large quantities from 12 inner london schools
• large quantity couldn’t be gained from labour intensive methods
• children’s short attention spam makes it easier