Self-disclosure in virtual relationships
SD = revealing personal information about yourself and revealing more as a romantic develops - ‘onion metaphor’
- the influence of social media has seen people develop and maintain romantic relationships without ever meeting the person - online
- SD varies depending on whether one is revealing information publicly or privately
- online anonymity
Reduced Cues theory
Sproull and Kiesler (1986)
- Computer mediated communication (CMC) are less effective then face to face ones as they lack the cues we usually receive in person
- include non-verbal cues such as physical appearance
- De-individualisation - reduces individuals sense of individual identity causing disinhibition to others.
Virtual relationships usually involve blunt or potentially aggressive conversations
- You are unlikely to want a relationship with someone who is impersonal
Hyperpersonal model
Walther (1996, 2001)
- The hyper personal model predicts people are likely to be either “hyper-honest” or “hyper-dishonest” in their self disclosure
- CMC relationships develop quickly because self-disclosure happens earlier, thus the relationship becomes more intense and more intimate
- Can end more quickly - boom and bust phenomenon (Cooper and Sportlari ,1997)
- Selective self-presentation
- Anonymity
Hyperpersonal model: selective self-presentation
Hyperpersonal model - Anonymity
Yum and Hara 2005
Support for the Hyperpersonal model
Whitty et al (2009)
- found evidence to support when examining online discussions.
- people tended to ask questions which were direct and intimate which was very different to face to face discussions where the focus would be on small talk
- These findings support the assertion that the way we self-disclose in CMC interactions are designed to present ourselves in an exaggeratedly positive light which aids relationship formation
What are gates in virtual relationships
Advantage of computer-mediated communication: Absence of gating
allows relationships to develop and self-disclosure become more frequent and deeper which wouldn’t necessarily occur in face to face interactions.
Absence of gating (Zhao et al (2008)
Online social networks empowered ‘gated’ individuals to present the identities they hoped to establish but were unable to do so in face to face situations
The reduction of gating obstacles in the virtual environment also enabled people to bend the truth and project a more socially desirable version of themselves rather than their real self.
CMC vs ftf - McKenna and Bargh (2000)
Peters (2005) Mediating effect of personality
Here is how the two groups typically differ:
- introverts - often report a higher sense of social presence in CMC
- Extroverts - may feel a lower sense of presence compared to face to face
Reduced social anxiety: for introverts, the lack of non verbal cues (eye contact, physical proximity) reduces cognitive load. This allows them to focus more on the interaction, leading to a stronger psychological connection
Explanations of virtual relationships
Offline relationships areoften hindered by initial, superficial, or “gating” factors such as
physical appearance, social anxiety, or stammering.
Online communication allows people to bypass these, enabling them to form connections based on personality, shared interests, and deeper self-disclosure.
Individuals, particularly those who are shy or socially anxious, were found to be better able
to express their “true selves” online than face-to-face. Many of these online-initiated relationships successfully transitioned into the “real” world.