research methods Flashcards

(127 cards)

1
Q

What is one tailed hypothesis (directional)?

A

States exactly what kind of difference or relationship there will be between two variables

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2
Q

What is two tailed hypothesis (non-directional)?

A

does not try to predict what that difference will be – just that there will be a difference

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3
Q

What is null hypothesis?

A

The null hypothesis suggests there will be no effect on the DV due to the IV, and that any difference or effect from the study occurs by chance

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4
Q

Is this directional, non-directional or null?
“There will be a significant difference in reaction times in a driving simulator between participants that have eaten chocolate and those that have not”

A

non - directional

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5
Q

Is this directional, non-directional or null?
“Caffeine will have no affect on performance in a memory recall task, and if it does, it is purely by chance”

A

null (the difference will happen by chance)

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6
Q

When there is little or no research or it is ambiguous, what is the best hypothesis to use?

A

Non - directional

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7
Q

What is an aim?

A

A clearly phrased general statement about what the investor intends to research

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8
Q

What is a hypothesis?

A

a precise testable statement including levels of the independent and dependent variable

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9
Q

What is operationalisation?

A

defining abstract concepts (like ‘happiness’ or ‘anxiety’) into specific, measurable, and observable actions or indicators, allowing researchers to test them scientifically

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10
Q

True or false, hypotheses are predictions

A

false

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11
Q

What are the two alternate hypotheses?

A
  • directional
  • non-directional
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12
Q

What is falsifiability?

A

Any theory, even one with significant evidence has to be open to new research being found that contradicts the theory

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13
Q

What should you say instead of “proves”?

A

‘evidence supports [name of theory]

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14
Q

Independent variable?

A

Variable that is manipulated by the researcher

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15
Q

Dependent variable?

A

The one you measure

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16
Q

What is extraneous variable?

A

Variable other than the IV that could effect the DV if not controlled

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17
Q

What is a lab experiment?

A
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18
Q

AO3 of lab experiment

A
  • by controlling variables apart from IV and DV the researcher can establish a cause + effect
  • High internal validity
  • easily replicated due to standardised procedure
  • Lack external validity, can’t apply to real life settings
  • Tasks conducted in a lab lack mundane realism
  • demand characteristics as pps are aware they are being observed
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19
Q

What is a field experiment?

A
  • Experiment conducted in natural settings
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20
Q

AO3 of lab studies

A
  • ecological validity, pps are more likely to act naturally
  • Mundane realism, tasks are likely to reflect real life tasks
  • no demand characteristics if the pps doesn’t know its an experiment
  • Extraneous variables that could influence the measurement of the DV
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21
Q

What are natural experiments?

A
  • Two levels of independent variables have occurred naturally, without the researcher
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22
Q

AO3 of natural experiments

A
  • Allows research that could not be done as an experiment, cost or ethical issues
  • High in external validity, real life setting and no demand characteristics
  • Extraneous variables cannot be controlled, no cause and effect relationship
  • Often rare events that can’t be replicated for reliability
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23
Q

What is a quasi experiment?

A
  • Lacks random assignment, groups are pre-existing or formed non-randomly (like by age, location, or a lottery),
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24
Q

AO3 of quasi experiment

A
  • Only way to experimentally study factors that are pre-existing characteristics of pps
  • lack of random assignment, which severely limits the ability to establish definitive causation, as it’s hard to rule out confounding variables
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25
What is observation?
- researcher watches and records natural behaviour of pps without manipulating the levels of IV - non experimental
26
What is controlled observation?
- Aspects of the environment are controlled to give pps the same experience, often in a lab setting
27
A03 of controlled observation
- Controlling the environment and giving the same experience reduces the likelihood of extraneous variables being responsible for behaviour - Results are likely to be reliable as of the standardised procedure - Artificial environment, may result in unnatural behaviour
28
What is naturalistic observation?
- takes place in the real world, places pps ae most likely to be, school, work, home
29
A03 of naturalistic observation
- High realism, pps are likely to show natural behaviour - External validity, results are more likely to be generalised to other situations
30
What is overt observation?
- pps can see the researcher and know their behaviour is being observed
31
AO3 for overt observation
- Ethical, informed consent - Demand characteristics are likely, social desirability bias
32
What is participant observation?
- Researcher joins the group being observed and takes part in activities and discussions
33
AO3 of participant observation
- Researcher builds trust and comfort, pps may act more naturally or share more - Researcher can loose objectivity, only seeing from the pps POV
34
What is non participant observation?
- Researcher is separate from pps
35
AO3 of non participant observation
- Researcher is more likely to remain objective - Lack of trust, pps may act unnaturally or share less
36
What is operationalised behavioural categories
behaviours need to be clearly identifiable and measurable e.g aggression - number of punches, kicks etc
37
What is time sampling?
- Researcher records all relevant behaviour at set points, every 10 mins, every hour etc
38
What is event sampling?
- Researcher tallies every time a behaviour occurs from the list of operationalised behavioural categories
39
AO3 of time sampling
- More flexibility - Can miss behaviour that happens outside of recording periods
40
AO3 of event sampling
- As long as its on the list, everything will be recorded - may miss relevant behaviour that wasn't on the OBC
41
What is Inter observer/ rater reliability?
- two (or more) researchers conduct the same observation - Use the same checklist - observation is conducted separately - compare the two independent data sets - A 0.8 correlation is generally accepted
42
What are self report techniques?
- Pps reveals personal information about themselves in response to questions
43
What are open questions? What data do they produce?
- The question is phrased in a way that lets the pps answer how they want - Qualitative data (non-numerical)
44
AO3 of open questions
- pps have the freedom to answer how they want, leads to more valid, truthful answers - Qualitative data is much harder to analyse, especially in larger groups of data, meaning its harder to spot patterns
45
What are closed questions? What data does it produce?
- Have fixed answers of a few options e.g do you like X, yes or no - quantitative
46
AO3 of closed questions
- quantitative data is much easier to analyse, making it easier to spot patterns - Pps responses are fixed, therefore less valid. Picking the response that fits best not necessarily how they feel
47
Structured interview?
- reads out a list of prepared questions
48
AO3 of structured interview
- interviewer does not have to be skilled - data is easily compared as same questions were asked - Answers cannot be followed up by additional questions that could provide more data
49
Unstructured interview?
- no set questions, an open conversation
50
AO3 of unstructured interviews
- rapport is likely, pp feels comfortable answering questions - allows follow up questions - interviewer must be trained to think of questions - interviews will be different, hard to compare data
51
semi structured interview
- prepared questions with the ability to ask follow up questions
52
A03 of semi structured interviews
- rapport is likely - data is comparable, same questions - follow up questions to interesting answers - trained interviewer to think of good follow up questions
53
Possible bias for self report technique
- demand characteristics - social desirability - interviewer bias
54
A03 of questionnaires
- no trained interviewer - quicker, easier to distribute to larger groups, cheaper - Same closed questions are easy to compare - questions the p doesn't understand cannot be rephrased - often not taken seriously, acquiesce bias, responding yes to every question
55
A03 of interviews
- can rephrase questions misunderstood - can build rapport, more valid answers - time consuming, expensive - requires an interviewer - Interviewer effects, personal characteristics of the interviewer can change responses
56
Difference between experiments and correlations?
- experiments, manipulate the independent variable and measure the change in the dependent variable - correlations, no variables are manipulated, 2 co-variables are measured to look for a relationship
57
Examples of co variables in a correlation?
- number of pets - IQ - age - reaction time
58
What is a scatter gram?
- graph used to plot the measurement of two co variables
59
What is a positive correlation?
- as one co variable increases so does the other
60
What is a negative correlation?
- as one co variable increases the other decreases-
61
What is a zero correlation?
- no relationship between the values of the two co variables
62
A03 of correlations?
- a strong correlation does not necessarily show causation - highlight potential causation relationships which can be tested experimentally - often the co variable data already exists and is easily accessible, limited ethical issues
62
What is a correlation coefficient?
- represents the strength and direction of the co variables with a number between -1 and 1
63
What is content analysis?
- an indirect, observational method used to analyse human behaviour, using human artefacts
64
What is the process to perform content analysis?
- decide a research question - select a sample of data - researcher decides on coding units (categories) to be recorded - read the sample and tally the categories that appear - data analysis to look for patterns
65
Why should content analysis categories be operationalised?
Reduce subjective determination
66
AO3 of content analysis?
- 'artefacts' are usually not created for research but taken from the real world, high external validity and generalisability - researcher will often have to interpret subjective text, researcher bias - artefacts not created for research, lack controlled variables (validity)
67
What is thematic analysis? (content analysis)
- start by attempting to identify deeper meaning of the text by reading it first and allowing themes to emerge - THEMES ARE NOT PRE DETERMINED
68
A03 of thematic analysis?
- themes come after reading, reduces researcher bias
69
What are longitudinal case studies
- follows pp for many years (unlike snapshot)
70
Example of a case study?
- Tan - Little Hanz
71
A03 of case studies
- Rare human behaviour, cannot be replicated in a lab for ethical reasons. Research wouldn't exist without case study - rely on interviews which rely on memories which can be inaccurate or social desirability -cannot be generalised, as so unusual - cannot replicate, unreliable - case studies can suffer from researcher bias
72
What is target population?
- every member of the group that the investigator plans to study - target population could contain millions of people
73
What is random sampling?
- each member of the target population has an equal chance of being in the sample
74
How is random sampling conducted?
- full list of the entire target population - all names are entered in a container - sample number is pulled from it
75
A03 of random sampling
- reduces researcher bias, cannot choose - by chance, the sample could be unrepresentative - difficult and time consuming to get a full list of the target population
76
What is systematic sampling?
- pp are chosen from a list of target population - the nth name is chosen
77
A03 of systematic sampling?
- Avoids researcher bias, cannot choose - If their is an existing list of the target population it is quick - by chance the method can be unrepresentative
78
What is opportunity sampling?
- researcher directly asks available members of the target population
79
A03 of opportunity sampling
- quickest way to create a sample - could result in researcher bias as they are choosing - unlikely to be representative as its people available e.g university, students
80
What is volunteer sampling?
- pp offer to take part after finding out about the research
81
A03 of volunteer sampling?
- advertising can reach a large number of people - easy sample to create as you don't have to contact them, the come to you - Sample may not be generaliseable due to volunteer bias. Type of people who would volunteer may not reflect the target population
82
What is stratified sampling?
- by selecting within the strata - characteristics of pps in the sample are the same proportion as those in the target population
83
A03 of stratified sampling?
- representative of the target population - randomly chosen from each straten, avoids researcher bias - not every characteristic can be included, the researcher decides which ones are important - bias - time consuming
84
What is a repeated measure design?
- the same pps complete the two levels of the independent variable
85
What is independent group design?
- different pps complete the 2 levels of the independent variable
86
A03 of independent group design?
- if more pps with a particular characteristic are randomly assigned to one of the groups, this can influence the measurement of the DV
87
What data does repeated measure design produce?
- related data
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A03 of repeated measure design
- order effects - taking part in the first task can influence the second. Either worse due to fatuige or boredom, or better due to practice - Also they can figure out the aim and change behaviour due to demand characteristics
89
How does ABBA format help improve the problem with repeated measure design?
- half the pps complete task a first and b second - the other half complete b first and a second
90
What are matched pairs design?
- an experimental method where researchers pair up participants with similar characteristics (like age, IQ, gender) and then randomly assign one person from each pair to different experimental conditions
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What data does matched pairs produce?
- related, each pps score in one condition can be compared to the pp in the other condition
92
A03 of matched pairs
- Reduced participant variables as they are matched on a characteristic
93
What are extraneous variables?
- any variable (aside from the IV) that can influence the measurement of the DV
94
What are situational variables?
- environmental factors that are present in one condition and not the other that could change behaviour
95
How to prevent demand characteristics?
- single and double blind trial
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What factors ensure an ethical study?
- informed consent - right to withdraw - protection from harm - confidentiality - debriefing
97
What is the problem with informed consent? What are ways around this?
- you have to reveal the aims of the study which can result in demand characteristics - prior general consent, agree to potential features not knowing which is the one - retroactive consent, researcher asks after the study, if its a no data is destroyed - presumptive consent, asks a group similar and if they consent they assume the pps will as well
98
What is peer review?
- before publication in a journal, it is assessed by people in the same field
99
What are the stages of peer review?
- Submit a paper to an academic journal, sent to external peers - peers consider the quality, research design, how controlled the variables were and if the results support the conclusion - peers decide if they should recommend the paper for publication
100
A03 of peer review?
- Scientist's knowledge of peer review from fellow experts makes them take more care in their work - In new and specialised areas of science, journal may struggle to find peers - professional rivalry, may reject on non scientific basis
101
What is maternal deprivation studies impact on the economy?
- hospitals have improved visiting hours for young children - adoption agencies prioritise quick adoptions with loving families for infants
102
What is external reliability?
- the extent to which a measure is consistent when repeated
103
How to assess internal reliability?
- split test method, make pps do half and half and compare the answers. If their similar it has internal reliability
104
How to assess external reliability?
- test retest, do it again
105
How to improve reliability?
- improving the training given to observers - structured interviews over unstructured - used closed questions in questionnaires - standardised procedures in experiments
106
What is empiricism?
- factual knowledge comes from experience
107
What is the empirical method?
- process of collecting data from direct experience
108
How to improve objectivity?
- systematic data collection - peer review - double bind
109
What is falsifiability?
A theory can be tested in a way that proves it wrong
110
What is an abstract in a paper?
- one or two paragraphs at the start of a report summarising it
111
What is the introduction in a report?
- acts as a guide to the academic background of the study
112
What is the referencing section of a report?
- an alphabetical list of research studies that were used to inform the current study
113
Advantages of quantitative data
- objectively measured, reduces bias - descriptive data allows for it to be summarised and put into chars and graphs - tends to be more reliable as it has a limited number of responses. Increases the chance of getting the same results if replicated
114
Disadvantages of qualitative data?
- data can be open to interpretation and potentially bias - due to extensive range of data it can be hard to summarise - data is open ended and therefore much more variable, decreasing reliability
115
Advantages of qualitative data
- rich in data, much more information - open ended questions mean pps will answer more truthfully, increasing validity
116
Disadvantage of quantitative data?
- limited answers mean it lacks detail - can only focus on what can be mathematically measured
117
What is primary data?
- researcher is responsible for collecting the data
118
What is secondary data?
- when researchers use data previously collected by another researcher or organisation
119
Advantage of primary data
- increased validity as the research was created to answer the question - increased validity as the researcher can control the collection of the data
120
Disadvantage of primary data?
- time consuming and expensive
121
Advantage of secondary data?
- reduces time and cost of researchD
122
Disadvantage of secondary data?
- Decrease validity as research wasn't created to answer the research question directly - Decreases validity as researcher had no role in collecting the data, cannot ensure there was no bias and variables were controlled
123
What is meta-analysis?
- a process that collects and combines data from a range of previously published studies asking similar questions
124
Evaluation of meta-analysis
- large sample size means they are more statistically powerful than studies with a small sample size - a few studies with bias or lack of control won't do any harm - has all the weaknesses of secondary data - the choice of which studies to include could result in bias
125
What are the measures of central tendency?
- average number of a data set
126
What is the standard deviation?
- complex calculation using all data