What are the four main types of experiments?
What is a lab study? Give two advantages and disadvantages.
Research carried out in a controlled, artificial setting - IV is manipulated.
S: 1) high control 2) Ease of replication
W: 1) lack of ecological validity 2) risk of demand characteristics
What is a natural study? Give two advantages and disadvantages.
A study measuring variables that aren’t manipulated - IV is naturally occurring.
S: 1) Ethical 2) Ecologically valid
W: 1) Participant allocation - extraneous variables may have affect 2) Rarity of events occurring 3) Cause & effect can’t be determined
What is a field study? Give two advantages and disadvantages.
Research carried out in natural environment - IV is manipulated.
S: 1) Ecologically valid 2) Low demand characteristics
W: 1) Less control 2) Unethical - distress, debrief issue, no consent
What is a quasi study? Give two advantages and disadvantages.
A natural experiment carried out in a lab setting - IV naturally occurring.
S: 1) High control 2) Ease of replication
W: 1) lack of ecological validity 2) risk of demand characteristics
What are the three main experimental designs?
Describe independent measures design. Give 2 advantages and disadvantages
Different pps are used in each condition - half do condition A, other half do condition B. DV is compared between groups.
S: 1) No order effects 2) Lower risk of demand characteristics
W: 1) Individual differences 2) Twice as many pps needed
Describe repeated measures design. Give 2 advantages and disadvantages.
Same pps used in both conditions, DV compared.
S: 1) No individual differences 2) Fewer pps needed
W: 1) Risk of order effects 2) Risk of demand characteristics
Describe matched pairs design. Give 2 advantages and disadvantages.
Pps in one condition matched on certain variables (age, gender, intelligence etc) to pps in other condition
S: 1) No order effects 2) Participant variables reduced
W: 1) Twice as many pps required 2) Time-consuming - difficult to match people
How can extraneous variables be reduced in experimental designs?
Random allocation - each pp has an equal chance of being in one condition
How can order effects be reduced in experimental designs?
Counterbalancing - Half the pps do condition 1 and half do condition 2, then swap
What is the difference between correlations and experiments?
State four strengths of using correlations
State three weaknesses of using correlations
What are the main types of observation techniques?
Describe a naturalistic observation technique. Give 2 advantages and disadvantages.
Refers to observing people in their natural environment - no manipulation.
S: 1) Ecologically valid 2) Less chance of demand characteristics
W: 1) Ethical issues - consent, debrief 2) Risk of observer bias
Describe a controlled observation technique. Give 2 advantages and disadvantages.
Refers to observing people in a controlled environment - manipulation.
S: 1) High control 2) Can obtain lots of complex data - form reliable results
W: 1) Risk of demand characteristics 2) Low ecological validity
Describe a participant observation technique. Give 2 advantages and disadvantages.
Refers to the observer joining in and observing them-self, as well as others - take notes or use CCTV.
S: 1) More detailed data 2) Observer will have a better understanding of the group dynamic
W: 1) Risk of observer bias 2) Retrospective data - rely on memory
Describe a non-participant observation technique. Give 2 advantages and disadvantages.
Refers to when the observer doesn’t take part.
S: 1) Less observer bias 2) Ecologically valid
W: 1) Observer may not have in-depth understanding of group dynamic 2) Observer effect - may influence pps behaviour
Describe a disclosed/overt observation technique. Give 2 advantages and disadvantages.
Refers to the observer’s identity being known by pps.
S: 1) Ethical - consent taken 2) Can take in-depth notes during observation
W: 1) Risk of demand characteristics 2) Risk of observer bias
Describe a undisclosed/covert observation technique. Give 2 advantages and disadvantages.
Refers to the observer’s identity being concealed.
S: 1) Less chance of demand characteristics 2) Observer can get in-depth understanding of group/observation
W: 1) Ethical issues - consent 2) Observer can’t take notes during study - has to record or recall
Describe a structured observation technique. Give 2 advantages and disadvantages.
Refers to when the observer has a set checklist for behaviour
S: 1) Easier to gain relevant data 2) Allows for quantitative data to be produced quickly - can be quantified easily
W: 1) Only useful for small scale observations 2) Lack of representation of all valid behaviours
Describe an unstructured observation technique. Give 2 advantages and disadvantages.
Refers to the observer recording everything without a checklist.
S: 1) Qualitative data produced - more descriptive 2)Unexpected behaviours can be recorded
W: 1) Difficult to conclude - detailed data 2) Hard to replicate results for correlation
What are the ways of organising observations?