What is a self report technique?
-Refers to any method in which a person is asked to state or explain their own feelings, opinions, behaviours and/or experiences related to given topic, this means that the data is coming directly from them, rather than the researcher/observer.
Strengths of Self-Report Techniques (3)
-Can gather information about thoughts, feelings and experiences that aren’t directly observable.
-Easy to distribute to large samples (e.g. questionnaires)
-Flexible, can collect both qualitative and quantitative data
Weaknesses of Self-Report Techniques (3)
-Social desirability bias- participants may give answers they think are acceptable
-Response bias- e.g., always agreeing or choosing similar answers
-Answers depend on honesty and memory, which may not be accurate
Types of self-report techniques:
1.Questionnaires
2.Open and closed Questions
What do questionnaires involve
-Involve a pre-set list of written questions (or items) to which the participant responds
Why do psychologists use questionnaires
-To asesss thoughts and/or feelings
Why might questionnaires be used as part of an experiment
-To assess the dependant variable
-For example, whether views on the legalisation of recreational drugs are different in older and younger people
What are open and closed questions?
-A number of different possible styles of questions in a questionnaire but these can be broadly divided into open questions and closed questions
What are open questions?
-does NOT have a fixed range of answers and respondents are free to answer in any way they wish
-open questions tend to produce qualitative data that is rich in depth and detail but may be difficult to analyse
What are closed questions?
-a closed question offers a fixed number of possible answers
-closed questions produce numerical (quantitative) data because the responses are limited and easy to measure
Types of closed questions:
1.Likert scales
2.Rating scales
3.Fixed-choice questions
Strengths of Questionnaires:
-collects data from large samples quickly and cheaply
-easy to analyse (closed questions)
-can be anonymous- more honest responses
-allow for standardised questions, improving reliability
Weaknesses of Questionnaires:
-social desirability bias- participants may not answer truthfully
-low response rates
-misunderstanding of questions can affect validity
-lack of depth in responses, especially with closed questions
What are interviews?
-Is a self-report method where participants answer questions face to face, over the phone, or online.
-The researcher records responses about thoughts, feelings, or behaviours
-Interviews can provide detailed qualitative data
Types of interviews are:
1.Structured Interviews
2.Unstructured Interviews
What are structured interviews?
-use a set list of fixed questions to be asked in the sake order to ever participant
-makes data standardised and easy to compare, reducing interviewer bias
-however, responses can be less detailed and may not reflect the participant’s true feelings
What are Unstructured interviews?
-are like guided conservations as the interviewer has general topics or questions to ask but they allow for flexibility to explore interesting answers in more depth.
-produce rich, detailed qualitative data, but can be harder to analyse and may include interviewer bias.
Strengths of Interviews (4)
-can collect detailed, in depth data especially in unstructured interviews
-interview can clarify and explain questions
-flexible-can explore interesting or unexpected responses
-high validity, if participants feel comfortable and open
Weaknesses of Interviews:
-time consuming to carry out and analyse
-interview bias may influence answers, especially in unstructured interviews
-social desirability bias- participants may give answers they think are acceptable
-harder to compare responses across participants, especially in unstructured formats