Likert scale
where participants indicate their agreement with a statement using 5 points (strongly agree to strongly disagree)
rating scale
respondents identify a value that represents their strength of feeling about a particular topic
fixed choice option item
includes a list of possible options, respondents required to indicate those that apply to them
interview schedule
most interviews involve an interview schedule, standardised for each participant to reduce the effect of interview bias
how can questions show clarity?
avoiding overuse of jargon, emotive language, leading questions, double-barrelled questions and double negatives