self-report techniques
any method in which a person is asked to state or explain their own feelings, opinions, behaviours and experiences related to a given topic
questionnaires
a set of written questions used to assess a person’s thoughts and experiences
interview
a ‘live’ encounter where the interviewer asks a set of questions to assess the interviewee’s thoughts and experiences
structured interviews
made up of a pre-determined set of questions that are asked in a fixed order.
unstructured interviews
semi-structured interviews
Interviewer bias
Where the expectations or opinions of the interviewer interferes with the judgement of the interviewee which can either affect the results positively or negatively
ways to remove interviewer bias
open questions
closed questions
open questions strengths/weaknesses
strengths
- wide range of different responses
- allows you to understand the respondent’s true feelings
weaknesses
- difficult to analyse
- takes more time and effort to respond to the questions
- answers may differ in levels of detail and response
closed questions strengths/weaknesses
strengths
- quantitative data is easy to analyse
- questions take less time to answer
weaknesses
- lacks depth and detail associated with open questions
- doesn’t show true opinions of respondents
how to write good questionnaires
how to design interviews
structured interviews strengths/weaknesses
strengths
- straightforward to replicate as they are standardised
- reduces differences between interviewers
weaknesses
- not possible for the interviewers to deviate from the topic or explain
- richness of data collected is limited
- unexpected information is limited
unstructured interviews strengths/weaknesses
strengths
- more flexibility as interviewer can follow up points
- data has more insight into the interviewee’s world, including unexpected information
weaknesses
- increased risk of interviewer bias
- analysis of data is not straightforward