Self_report_Techniques

Question 1

What are the advantages of questionnaires?

Answer 1

• Cost-effective, easily distributed
• Closed questions easy to analyse

Question 2

What are the limitations of questionnaires?

Answer 2

• Social desirability bias, likely to lie
• May complete too quickly and not read the questions properly

Question 3

What are the different types of interviews?

Answer 3

• Structured: set questions (easy to replicate)
• Unstructured: conversation (more info, risks interviewer bias)
• Semi-structured: set questions with room to deviate/elaborate

Question 4

What are the design features of questionnaires?

Answer 4

• Likert scale: 5 points, strongly agree to strongly disagree
• Rating scale: 5 points, depends on question
• Fixed choice options (tick all those that apply)

Question 5

What are the design features of interviews?

Answer 5

• Interview schedule (pre-set questions)
• Notes taken or interview is recorded
• Establish rapport with neutral questions
• Answers kept in strictest confidence

Question 6

Explain ways of improving validity in experiments, questionnaires and qualitative research

Answer 6

• Experiments: use of control group, standardised procedures, single and double blind procedures
• Questionnaires: lie scale, reassure anonymity (reduce social desirability bias)
• Qualitative research: Direct quotes, using more than one source, having a consistent narrative