Think about Liquidity
If not very liquid then Interest Rate rise could be a threat
.
Obstacles the business faces in its current environment.
Could arise for different reasons.
Potential problems with customers or competitors
Changes in technology or the environment in which the biz operates
Competitors launching new and more attractive products
.
Over reliance n customers or specific contracts
.
Changes in technology making it harder to compete
.
Demand in the market for the products of the business
.
Over reliance on specialist suppliers
.
The pace of change in the market
.
Changes in employment law
.
Changes in industry regs
.