7 factors you consider in selecting clothes to wear
7.Is it your customs and traditions?
is an effective way of selling and promoting many products and services
Unique selling proposition
Four P’s of Marketing
Product
Promotional Activities
Place or Channel of Distribution
Price
is how products and services interact with consumers through designs, logos, and messages.
Product branding
is an important way of knowing and creating image for certain products or services.
Branding
4 elements of design
Line
Shape or Form
Texture
Color
in fashion refers to the direction of the fabric designs.
Line
Types of Lines
Vertical lines
Horizontal lines
Diagonal lines
Curvy lines
Jagged lines
are used when you want to become taller and narrower.
Vertical lines
are used when you want to look wider
Horizontal lines
are used to emphasize a part of the body
Diagonal lines
are used to emphasize body curves.
Curvy lines
suggest illusion of excitement, drama, and confusion
Jagged lines
is defined as the external appearance, form, or figure of a garment.
Shape or Form
5 Types of shape or form
Hourglass shape
Wedge shape
Tubular shape
Bell shape
A-Line shape
shows the curves of the women’s body.
Hourglass shape
is for both men and women wherein the shoulder part is broader and narrower at the bottom.
Wedge shape
is used by men and women.
Tubular shape
shows a fitted waist and a bell-shaped skirt.
Bell shape
shows a narrow top and broadens out in the lower part.
A-Line shape
refers to the quality of the surface
Texture
adds mood, expression, and enhances the appearance of a wardrobe
Color
5 Principles of Design
Balance
Rhythm
Emphasis
Proportion
Harmony
2 kinds of balance
Symmetrical Balance
Asymmetrical Balance