Placebo
an inert treatment i.e. substance has no active ingredient
Placebo response
The improvement in health or recovery from illness, brought about through the placebo effect plus the non-specific effects of the clinical or treatment context
Expectation of improvement
Classical conditioning for placebo
Placebo becomes conditioned stimulus and produces a conditioned response
UCS = Active ingredient of treatment
UCR = Therapeutic effect from active ingredient (e.g. pain relief)
CS = Stimuli associated/paired with active ingredient (e.g. capsule)
CR = Same effect as the active ingredient (e.g. pain relief)
Open administration in placebo effect
Patient aware of when they will receive medication
Hidden administration in placebo efffect
Patient not aware of when they will receive medication