week 2 Flashcards

(130 cards)

1
Q

what is the pryramid principles?

A

a top-down (key message at the top) approach to storytelling, alligned with the overall tree structure used in the mckinsey framework analysis. invented by barbara minto in 1963.major ideas before minor supporting ideas, grouped ideas ordered to show their relationship

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2
Q

what does pyramid principle allow from audience perspective? and from author perspective?

A

look the image

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3
Q

how does our mind cluster items?

A
  • Temporal Clustering: People are more likely to recall items that are in neighboring positions on lists
  • Semantic Clustering: People are more likely to recall similar items from the list.

organized top-down storytelling makes use of this

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4
Q

how should the pyramid be structured?

A
  • vertically a point has always to be the summary of the ideas below, ideas relate vertically through a question/answers dialogue
  • horizontally ideas in each grouping must be logically the same (confrontabili) and in logical order.
  • the internal structure of the pyramid is ideally mece

the statment of the key line points raises logical questions (how, why ecc) and at the next level there should be the answers at those questions

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5
Q

what is it inductive reasoning?

A

Inductive reasoning reaches a probable (bottom-up) conclusion by generalizing from initial evidence

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6
Q

what is it deductive reasoning? how can u evaluate deductive reasoning?

A

Deductive reasoning reaches a conclusion by applying general rules

Deductive reasoning is evaluated in terms of validity and soundness.
* The reasoning is valid if it’s impossible for the premises to be true while it’s conclusion is false
* The reasoning is sound if it’s valid and the premises are true

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7
Q

when should u use deductive reasoning?

A

you should use it especially if the answer would be a
surprise to the reader

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8
Q

how does the ideas relate horizontally in a pyramid?

A

in the pyramid, ideas relate horizontally either by grouping (often inductive) or argument (often deductive). the first is better when you have to convince the client, the second more when is aligned.

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9
Q

what is the mece principle?

A

is a grouping principle for separating a set of items
into subsets that are mutually exclusive (ME) and collectively
exhaustive (CE). developed by barbra minto in 1960 (idea comes from aristotele). no one individual can appear in more than one category and all categories combined include all individuals. ex. divide people by range of age. ex of non mece: dividing people by hobbies: people can have more than one hobby as weel as have no hobby

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10
Q

which is the most common example of mece thinking?

A

the profitability framework

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11
Q

which are the three components that must be in a well-constructed slide deck according to minto?

A
  • executive summary: summary of argument and recommendations for readers that are more
    interested in the ‘so what’ than the detailed analysis
  • body slides: Illustrates the analysis that supports each claim you make in your
    slide deck’s argument and thus slide objective.
  • next steps or reccomendations slide: Clearly outlines the key implications or ‘so what’ of your slide deck,
    as well as any next steps required.
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12
Q

what is first principles thinking?

A

is a method of problem-solving that involves breaking down complex issues into their most basic and fundamental parts. Originating from ancient Greek philosophy and revitalized by modern thinkers like Elon Musk, it asks us to discard inherited assumptions and conventions

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13
Q

which are the techniques to establish first principles?

A
  • socratic questioning:
  • the whys
  • 3 step framework for problem solving
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14
Q

what is the socratic questioning? which process does it follow?

A

is a systematic approach to asking and answering questions. The goal is to inspire creativity and separate knowledge from false assumptions. It generally follows this process:

1) Clarify thinking and explain origins of ideas. Why do I think this? Have I always felt this way?
2) Challenge assumptions. How do I know this is true? What if I thought the opposite?
3) Look for evidence. What is one example? What other information do we need?
4) Consider alternative perspectives. How would others respond? How do I know I’m correct?
5) Examine consequences and implications. What if I’m wrong? What are consequences if I am?
6) Question the original questions. Why did I think that? Was I correct? What conclusions can I draw from this process.

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15
Q

what does the whys method is?

A

Many adults might find children’s incessant “why”
questions irritating, but their constant questioning is
actually a natural example of thinking in first
principles. Organizations can break down problems and
processes using this same method. Eventually,
you’ll arrive at a question you can’t answer—this is
where you develop a new solution

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16
Q

what is the 3 step framework for problem-solving?

A

1) identify and define your current assumptions
2) break down the problem into its fundamental principles
3) create new solutions from scratch

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17
Q

what is hypothesis driven problem solving? how is it also knows as? why is it useful? which is the difference between a bottom-up problem-solving and a hypothesis driven problem solving?

A

Hypothesis driven problem solving also known as “top-down problem solving” or “hypothesis driven thinking” is a form of problem-solving that
starts with the answer and works backward to prove or disprove that answer. Practiced by the biggest consulting firms around the globe for its
effectiveness in getting to the heart of the matter, hypothesis-driven thinking is rooted in the scientific method.

bottom-up problem solving: (a non-hypothesis
driven approach) analyzes the data/information to
arrive at your answer

hypothesis driven problem solving: Top-down problem solving identifies an answer
and looks to data/information to validate an answer

In business leadership, the typical problem-solving approach practiced tends to be bottoms-up problem solving, however if you take the time to
learn and apply it, top-down is often much more effective, particularly when you’re dealing with a problem that’s defined and a tight timeline.

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18
Q

how should you apply hypothesis driven thinking?

A

1 define the problem: this is very important and ensure that you are focusing on the right issue and preven you from wasting time and energy. (think about the famous sentence of einstan on the matter)

2 develop your initial hypothesis: a good hypothesis doesn’t need to be correct but just plausible. brainstorm multiple hypothesis and then narrow down. Next, you’ll structure your logic using a
decision tree. The first level is your hypothesis, the second includes key assumptions, and the third outlines the fact
points you need to validate. This tree shapes your work plan. There are different
types of logic trees, such as issue and solution trees

3 gather and analyze information to validate or refute your hypothesis: surveys, interviews, focus group, data analysis..
you should constantly be gathering new info throughout the process. The term “acceptable
evidence thresholds” is often used to describe the certainty you’re looking to arrive at. Apply the 80/20 rule here -that’s enough evidence to get to 80% certainty. Once you’ve gathered all of your
information, it’s time to analyze it and see if
your hypothesis was correct

4 pivot your hypothesis and arrive at your solution: If the information you’ve gathered points to your hypothesis being correct, great! You
can move on to step four. If not, don’t worry – you can adjust your hypothesis and try
again. Pivot to alternative hypotheses as
many times as needed. Hypothesis-driven
thinking is an iterative process.

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19
Q

what is a root cause?

A

A root cause is defined as a factor that caused a nonconformance and should be permanently eliminated through process
improvement. The root cause is the core issue—the highest-level cause—that sets in
motion the entire cause-and-effect reaction that ultimately leads to the problem(s)

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20
Q

What is root cause analysis?

A

A range of approaches,tool and techniques to uncover problem causes. Some methods focus on identifying true root causes, while others are general problem-solving techniques.

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21
Q

which are the core principles in root cause analysis?

A
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22
Q

which are the main goals of root cause analysis?

A
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23
Q

which are the 5 approaches to root cause analysis?

A
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24
Q

what is problem laddering? which are the 2 directions?

A
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25
what are issues trees useful for?
Issue Trees” are especially useful for solving problems – especially large, complicated ones
26
what is a decision tree?
A decision tree is a type of flowchart that shows a clear pathway to a decision. A decision tree starts at a single point (or ‘node’) which then branches (or ‘splits’) in two or more directions. Each branch offers different possible outcomes, incorporating a variety of decisions and chance events until a final outcome is achieved.
27
why are decision trees useful anf for what?. provide some examples when a decision approach is used
Examples: * A technology business evaluating expansion opportunities based on analysis of past sales data. * A toy company deciding where to target its limited advertising budget, based on what demographic data suggests customers are likely to buy. * Banks and mortgage providers using historical data to predict how likely it is that a borrower will default on their payments
28
which is the structure of a decision tree?
* Decision nodes: Representing a decision (typically shown with a square) * Chance nodes: Representing probability or uncertainty (typically denoted by a circle) * End nodes: Representing an outcome (typically shown with a triangle)
29
what are the advantages of a decision tree?
30
what are the disadvantages of a decision tree?
31
how does the goals in consulting have to be?
32
give an example of a smart goal
33
what is the SWOT analysis? what does it stands for?
it's a framework to analyse business
34
In the SWOT analysis which are the questions that you should ask yourself for the strenghts?
35
In the SWOT analysis which are the questions that you should ask yourself for the weakness?
36
In the SWOT analysis which are the questions that you should ask yourself for the opportunities?
37
In the SWOT analysis which are the questions that you should ask yourself for the threats?
38
which are the 9 steps of a swot process?
- decide how the information is to be collected and by whom - identify appropriate sources of information - gather the info (useful to use a template) - plot the findings - identify most important issues - identify strategic options - write a discussion document - disseminate and discute findings - decide priority activities and action plan
39
what is gap analysis
Gap analysis is a tool in consulting that helps identify the difference between a client’s current state and their desired future state. This process allows consultants to develop strategic recommendations for improvement.
40
why should you conduce gap analysis? 4 reasons
41
list 4 tools and techniques for gap analysis
42
which are the 6 steps of a gap analysis
43
what is a cost-benefit analysis?
Cost-Benefit Analysis (CBA) helps clients evaluate the financial and strategic viability of a decision. It quantifies costs and benefits to determine whether an investment or initiative is worthwhile.
44
what are the 4 reasons why you should conduct a cost-benefit anlysis?
45
what are the 4 tools and techniquest for CBA analysis?
46
which are the 7 steps to conduct a cba analysis?
47
list some tool for prospect generation
* Dunn & Bradstreet (function: create list) * Report Aziende (function: find Ateco code) (cost: around 350 EUR/ 6 months) * Europages (free) * Mordor Intelligence (free) * Chem Europe (free) * WLW (free) * Spherical Insights (free)
48
list some tool to getting turnover and financial data about companies
* Dunn & Bradstreet (function: create list) * Report Aziende * Pitchbook (free version)
49
list some tool for leads generation
Apollo.io (to find and download emails from all decisoon makers) –(cost: around 60 EUR/month)
50
list 7 principles for business storytelling
51
what is a storyline?
The storyline refers to the journey on which the deck takes the audience. It should take the audience from Point A (their current mindset) to Point B (your desired outcome). Each element of the deck – every page, every exhibit, and each word – should take youraudience one step closer to your desired end-state. ex. research paper (introduction --> literature review --> methodology --> findings --> conclusion)
52
which principle you can use to structure your thinking in storytelling?
Use the pyramid principle to structure your thinking so it cascades down from your answer, to supporting insights, and finally to underlying data
53
what is a good framework to craft a storyline that grab the attention of the reader and communicates your argument in a clear and easy to understand way?
SCQA framework To do this, you should use a situation-complication-resolution storyline. It is a universal structure; it’s used in books, plays, films, advertising, religion, politics, and more. It looks something like this: * The scene is set and the characters are introduced (situation) * Something goes wrong (complication) * They fix the problem and live happily ever after (resolution) When storytelling in PowerPoint, you should use the same structure. But in the context of your slide deck, your storyline will look something like: * This thing is important (situation) * There is a problem with this thing (complication) * Therefore, we need to respond — and here is how (resolution)
54
which are the 2 benefits of using the SCQA framework?
- improves the process of making a story. you are more in control of the structure: this also helps you in deciding what to include and what not. also it allow to analyze how different elements are related - leads to a better result: a message with this framework is comprehensible and interesting and your audience feels the urgency
55
list other ways to structure the introduction of a storytelling
56
....
57
what is a dot-dash storyline?
Dot-dash” refers to the bullet-point, outline format, where, a) Main,top-level ideas that drive the storyline are designated with round, dot-shaped bullets and b) 2nd-level,supporting ideas, facts, and exhibits are indented and designated with dashes. These dots and dashes provide the structure around which the PowerPoint deck should be built
58
what are the skills needed in project management by kezsbom (1988)?
59
what are the 7 deadly signs of team building according to mcdonald
60
what is the pareto principle --> 80/20 rule
The Pareto Principle is the observation (not law) that most things in life are not distributed evenly. It can mean all of the following things: * 20% of the input creates 80% of the result * 20% of the workers produce 80% of the result * 20% of the customers create 80% of the revenue * 20% of the bugs cause 80% of the crashes * 20% of the features cause 80% of the usage
61
why is the pareto principle useful?
The Pareto Principle helps you realize that the majority of results come from a minority of inputs. In economics terms, there is diminishing marginal benefit. This is related to the law of diminishing returns: each additional hour of effort, each extra worker is adding less “oomph” to the final result. By the end, you are spending lots of time on the minor details
62
which is the lifecycle of a project until the steerco?
63
what are the 5 relevant sections of the visual guidebook of eendigo? when should you look at the guide?
Consult the relevant sections before you start building any client deliverable. keep it close also evry time that you are reviewing something
64
what is the first thing to understand for a most effective communication?
understanding who you're speaking to and shaping your content to meet their expectations, preferences, and attention span
65
what are 2 types of documents that you could make
66
what are the key principles when you make a steerco presentation & formal materials? and when you create marketing and informal materials?
67
list in what scientific steerco document and maketing brochure differs in this fields: purpose, audience, content complexity, tone and language
68
list in what scientific steerco document and maketing brochure differs in this fields: visual design, data presentation, layout structure
69
list in what scientific steerco document and maketing brochure differs in this fields: use of white spaces, typography, branding elements
70
why consistency in documents is important?
because it ensures: - professioanlism - clarity - efficiency - brand alignment
71
what 8 elements u should check for consistency in documents and what exactly u should check?
72
which are 2 main principles to follow when writing documents?
* Clarity ensures your message is understood. * Conciseness ensures it’s understood quickly.
73
list some core principles to follow to ensure clarity and conciseness of the documents
74
why is the tone important in docuemnts? which tones are possible?
The tone of our communication sets the stage for how our audience receives and engages with our message. * A professional tone conveys authority and credibility. * An accessible tone fosters connection and clarity.
75
which are some principles to follow regarding the tone and languages of the documents created?
76
which are some rules to apply when putting the logo in documents?
77
which are the guidelines to follow in font and language ? in particular in fontfamily, spelling, consistency and font size?
78
which are the guidelines to follow in visual balance?
79
which are the guidelines to follow in term of spacing rules?
80
list some rules to follow in bullet point
81
list font size, colour and font type for each of this: - agenda tracker - titles - subtitles - content - footnote - call-outs
82
when you should use images?
83
which images should you use?
84
how should you use imagines?
85
which rules in terms of quality you have to follow when using images in documents?
86
when should you use icons?
87
what are the principle to follow in sourcing when using icons?
88
which are the quality standards to adhere when using icons?
89
which are the rules to follow in term of stickers?
90
list 5 principles to follow in writing footnotes. Do they go before or after sources?
91
list 7 principles to follow in writing sources
sources are not optional
92
explain puntuation rules about full stops, commas, colons, semicolons, en dashes (-), em dashes
93
what are the 2 elements that every presentation has to have?
Every project document must include the official front and end cover, designed to ensure brand consistency and to hold a professional presentation
94
what is the scope of charts? what you have to keepi in mind when using them?
Charts help us translate complex data into visual stories
95
which are the rules to follow for chart title in term of: font style and size, position, order of words?
96
which are the rules to follow for chart axes in term of font style and size, naming and UNITS?
97
which are the rules to follow for chart consistency in term of font size and style (axis label, legend, data labels, title) and text alignment?
98
which are the rules to follow for chart colors in term of consinstency and contrast?
99
which are the rules to follow for chart in terms of sizing and spacing (both chart and axis)?
100
which are the rules to follow for data label in chart in term of visibility, positioning and font style?
101
which are the rules to follow for charts in term of units and data representation (units, decimals, currency)?
102
which are the rules to follow for charts gridelines in term of visibility, colour and position?
103
which are the rules to follow for charts labels
104
which are the rules to follow in term of chart borders
105
which are the rules to follow for charts data representation in term of data points, bar and line charts and proportions
106
which are the rules to follow for charts layout in term of ALIGNMENT and spacing
107
which are the rules to follow for charts annotations, callouts and context and data source?
108
list 6 common mistake in making chart title
109
which question you should ask about legends in charts?
Legends are used to identify categories, data series, or segments in charts and visuals
110
where should you place the legend in the chart area? list preferred options
111
which are the rules for use of colours in the palette
112
what is the RAG palette? when should you use it and when not?
113
what are the number formatting rules in term of currency and large numbers, decimal usage and thousand separator and decimal marker
114
what are the rules in term of date format?
115
what are the rules of number formatting in term of apostrophe for years, abbreviations for time periods and units of measurement?
116
what are the rules of number formatting in term of negative numbers, percentage formatting, superscript and subscript use?
117
what are the rules of number formatting in term of currency placement, rounding convention, zero formatting and abbreviation consistency?
118
what are the rules of number formatting in term of scientific notation, ranges and dashes, leading zeros and phone numbers?
119
which are the 5 rules to follow in currency formatting? the symbol has to go before or after the number, there should be a space? symbols? what about use of abbreviations?
120
which is the preferred format for currencies depending of the context?
121
how the footnotes should be written?
Footnote should be written in continuous lines and not in columns
122
what do u have to chech in quality assurance process?
123
which is the structure for folders?
Structure folders by Project > Workstream > File Type (e.g., Slides, Data, Docs) or other relevant hierarchies based on the project setup. * Within each folder, use subfolders to further group related materials (e.g., “Client Input,” “Drafts,” “Final Versions”).
124
which is the convention for file naming?
Use clear, consistent, and informative file names. Recommended format: Files are named as: YYMMDD_PROJECTCODE_WHAT IT IS_version e.g., 250516_TGE02_SteerCo 2_v6 * Always include a version number (e.g., V1, V2, Final) and date (YYYY MM-DD) to track the most recent files * If multiple people are collaborating on a document using separate offline copies, they should save their versions with their initials (e.g., 250516_TGE02_SteerCo 2_v6_vDI), so that the copies can be clearly identified and easily merged once back online
125
which aproximation market you should use depending on the formality and context of the content? is there the need for a space before the sign or not?
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