Define social psychology
The scientific study of how people’s
thoughts, feelings, and behaviours
are influenced by the actual,
imagined, or implied presence of others (Allport, 1985)
Describe guiding principles of social psychology
The social brain: our brains are good at
taking in and processing social information
The power of the situation: the social
contexts we find ourselves in shape the
way we think, feel, and act
Levels of analysis: in social psychology we
are interested in individuals, dyads, and
groups
Critical thinking: healthy scepticism
Describe the power of the situation (Lewin, 1935)
Kurt Lewin (1935): the behaviour of
people is always a function of the
field of forces around them
* The field of forces for humans is the
situation they find themselves in
* As such, human behaviour can be
thought of as resulting from a
combination of particular personal
attributes in a particular situation
* A person x situation interaction
Describe levels of analysis
Individual Relationship with the self
Interpersonal Relationships with other individuals
Intragroup Relationships with other people in our group
Intergroup Relationships with people in a different group
List challenges in social psychologu
In many ways, social psychology is the
study of context
* We don’t always have a one-size-fits-all
answer
* Not all findings are true in every situation
* Understanding how and why context
matters is part of what makes social
psychology so interesting
. In 2015 a paper attempting to replicate
100 psychology studies found only 36%
replicated
Describe benefits of social psychology
Gives us insight into our own and
others’ behaviour
* Helps us understand the causes and
consequences of current events
(e.g., COVID compliance, climate
action, social justice movements etc)
* Gives us tools to act effectively in
the world and help others do the
same
* It’s fun! Impress your friends and
confound your enemies
Describe the Social Self
The self is a unitary and continuous awareness of who one is (Morf & Koole,
2012)
* The same person who fell asleep last night and woke up this morning
* This is not to say the self never changes! Our sense of self can change due to external
factors (new job, moving country) or our own efforts (therapy, personality change) over time
Many aspects of the self are influenced by social experiences
* How we think of ourselves (what are you ‘like’?)
* What (and who) we like and dislike
* Habits we form
* Values we adhere to
* How we (learn to) behave
Describe Tice, 1992 study on personality and social context
Have you ever pretended to be more
extraverted than you are?
* Elaborate cover story - the bread and
butter of social psychology studies
* Present yourself as an extraverted or
introverted person
* Extraverted: “outgoing, socially skilled, a
people person, eager to meet new people”
* Introverted: “shy, thoughtful, sensitive, and
quiet, not pushy or bossy”
* In public or in private
* Then participants rated their “true selves”
Results = more likely to rate self as more introverted or extraverted in public settings rather than private
Discuss social identity
We often think about identity as something unique to us, that distinguishes
us from other people
But a big part of who we are comes from the groups we belong to (Tajfel,
1979)
* Try describing yourself without reference to groups
* Gender, nationality, ethnicity, political orientation, religion
* Ideology groups (environmentalist, feminist), interest groups (study, hobbies), work
groups
Identity is something that binds us with others, not separates us from others
Describe the Social Me
(William James, 1890)
* What we know about ourselves from social relationships
* Who a person is in one context (e.g., at work) isn’t necessarily the same person they are in another context (e.g., at home)
Describe Working Self-Concept
(Markus & Wurf, 1987)
* A subset of our self-knowledge is brought to mind in a given context
* The self relevant to relationships may be the mind’s prime focus in romantic contexts; the self related to competition in sports contexts
Discuss self-categorisation theory
We categorise ourselves as well as
other people
* The self can be construed at various levels
of identity abstraction
* Different identities become salient in different
contexts (a psychology student in this
lecture; a mother when homeschooling)
* Shifting the salience of different identities can make previous outgroup members (e.g.,
engineering students) become ingroup
members (e.g., fellow University of
Melbourne students)
* ‘Who we are’ depends on the context in
which we find ourselves
Describe cultural identity
Our sense of self derived from groups we belong to that have a distinct
culture (nationality, ethnicity, social class, etc)
A form of social identity, but one that is often with us from the day we are
born and encompasses a total way of life and the way we view the world
Can be fostered directly (through socialisation efforts) or indirectly
(through background exposure to ways of life, predispositions toward
seeing the world in a particular way)
Discuss Cultural self-construal (Markus & Kitayama,
1991)
Discuss Individualist / Independent
self-construal
Separate from social context
* Be unique, express yourself
* Promote your own goals
* Say “what’s on your mind”
Discuss Collectivist / Interdependent
self-construal
Connected with social context
* Fit in, occupy your proper place
* Promote others’ goals
* “Read others’ minds
Discuss ‘Who am I’ exercise (Kuhn & McPartland,
1954)
List 20 statements that describe who you are
* Americans’ self-descriptions tend to be
context-free responses about traits and
preferences (“I like camping”; “Hard working”)
* Responses by people from interdependent
cultures tend to be context dependent and refer
to relationships (“I’m serious at work”; “I’m
Jan’s friend”)
Describe 4 needs of people
Belonging: to be accepted by others
Self-esteem: to be liked by others
Control: to be capable of achieving goals
Meaning: to have relevance in the world
Discuss Greenway’s experiment
Being with others meets basic needs
People were asked to remember they gained or lost an important identity or group membership Then reflected on how this event affected basic needs
see image in slides (lecture 15)
discuss The Sociometer Hypothesis (Leary et al.,
1995)
Social belonging, self esteem?
*Things that make us feel good about
ourselves (self-esteem) are also the things that
make others accept and like us (belonging)
*Like a fuel gauge, self-esteem is a readout of
our likely standing with others
* High self-esteem signals social inclusion
* Low self-esteem signals social exclusion
* Self-esteem cues us when we need to attend
to and shore up our social bonds
*Leary and colleagues argue we don’t need
self-esteem for personal reasons, just social
reasons
Discuss social comparison theory
Two assumptions of this theory
2.Comparisons with other people help us reality-check our own self-evaluations
Discuss 2 types of comparisons we make
We make two types of comparisons (Wills,1981):
Social Comparisons
1.Downward comparisons: when we compare ourselves to others we think are worse than us on a particular dimension (can improve our self-evaluation)
2.Upward comparisons: when we compare ourselves to others we think are better than us on a particular dimension (can worsen our self-evaluation)
discuss the Self-Evaluation Maintenance Model
(Tesser, 1988)
*Two assumptions of this theory
1. We seek to maintain or improve
our self-evaluation
2. Comparisons with others influence our
self-evaluation
*Two processes in this theory
1. Reflection: Other people improve our
self-evaluation
2.Comparison: Other people worsen our
self-evaluation
Discuss reflection and comparison
Social Comparisons
Reflection
*Usually happens when evaluation happens in a domain
that is not relevant to the self
*My sister won her rowing race at 6am in the freezing
Melbourne winter - I feel so good!
*Self-evaluation goes up because the self shares in the
success
Comparison
*Usually happens when evaluation happens in a domain
that is relevant to the self
*My friend got the highest score on the MBB2 assignment - I
need to eat my feelings
*Self-evaluation goes down because it invites unfavourable
comparison with our own abilities
Both processes are exacerbated with a close other