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Anna Lannutti
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Decks in this class (12)
chapter 1 - Class Notes Jan 18th
What 2 terms are these points ref...,
List the 4 p s 2,
Need vs wantexplain 3
17
cards
chapter 2 - Class Notes Jan 25th
What 4 things make up customer va...,
Retain loyal customers 2,
Efficient operations 3
26
cards
chapter 3 - class notes feb 1st
What are these 5 steps referring ...,
Which type of consumer involvemen...,
Which type of consumer involvemen...
20
cards
chapter 4- class notes feb 8th
Types of b2b buyers 1,
What are these effects reffering ...,
3 tyypes of buying decisions 3
5
cards
marketing formulas
Individual market share 1,
Unit sales x 100 total market uni...,
Sales revenue x 100 total market ...
8
cards
chapter 6 - class notes march 7th
How consumers perceive a product ...,
A positioning statement typically...,
Not only used internally within t...
11
cards
chapter 5 - class notes feb 15th
Is a group of customers who share...,
Is the process of identifying and...,
Is the qualified available market...
17
cards
chapter 7 - class notes march 14th
Product mix 1,
Product lines 2,
Product category 3
30
cards
chapter 8th - march 21st
What are these referring to 1,
Usually ranked as one of the most...,
What type of orientation is this 3
39
cards
chapter 9 - march 28th
Are companies that other companie...,
Obtain large quantities of produc...,
Are wholesalers that take title t...
16
cards
chapter 10 - april 4th
Is the most visible way that that...,
Defined as an audience driven bus...,
Budget available stage in the pro...
28
cards
chapter 11 - april 4th
Involves the delivery of personal...,
The activities in which companies...,
Transactional functional affiliat...
10
cards
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Marketing 100
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