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Marketing

This class was created by Brainscape user Kelly Weststrate. Visit their profile to learn more about the creator.

By: Kelly Weststrate
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Decks in this class (9)

Chapter 1: Intro
1. Define Marketing 2. Describe Evolution of Marketing 3. Define Key Marketing Terms 4. Explain why Marketing Matters
16  cards
Chapter 2: The Marketing Environment, Social Responsibility and Ethics
1. How firms are affected by the external environment of marketing 2. Understanding CREST 3. The importance of demographic trends to marketing managers 4. Corporate social responsibility 5. The role of ethics and ethical decisions in business
19  cards
Chapter 3: Strategic planning for Competitive Advantage
1. Importance of strategic planning 2. Develop a mission statement 3. Marketing planning and identifications of target markets 4. Elements of the marketing mix 5. Why implementation, evaluation and control of the marketing plan are necessary 6. Identify several techniques that help make strategic planning effective 7. Business portfolio analysis
26  cards
Chapter 4: Developing Global Vision
1. The importance of global marketing 2. External environment facing global marketers 3. Identify various ways of entering the global market 4. Basic elements involved in the global marketing mix 5. How internet impacts global market
7  cards
Chapter 5: Market Research
1. List steps of marketing research 2. When to conduct marketing research 3. The impact of technology on marketing research
9  cards
Chapter 6: Consumer decision making
1. Understand consumer behaviour 2. Components of consumer decision making process
7  cards
Chapter 7: Business Marketing
Define business marketing,
Define relationship commitment,
Define derived demand
5  cards
Chapter 8: Segmenting, targeting and positioning
Types of segmentation,
Define benefit sought,
Define usage rate
7  cards
Chapter 9: Costumer relationships
Define customer centric,
4 components of customer relation...,
What does crm stand for
4  cards

More about
Marketing

  • Class purpose General learning

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