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By:
Rachael Sleath
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- flashcards
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Decks in this class (16)
Distribution Channels
Channel strategy,
Channel selection,
Distribution intensity
13
cards
Relationship Marketing
Brand touchpoints,
Transactional marketing,
Relationship marketing
14
cards
Service And Not For Profit Marketing
Service characteristics,
Service branding characteristics,
Meeting customer expectations
7
cards
Brand And Product Management
Define brand,
Brand incorporates,
Brand benefits to organizations
17
cards
Target Marketing And Positioning
Target marketing,
5 criteria for successful segment...,
Undifferentiated marketing
13
cards
Product Types In Organisational Business
Product types,
Industrial markets,
Reseller markets
10
cards
Digital Marketing L2
Ppc or cpc,
Basic ppc strategy,
Social media
11
cards
Digital Marketing L1
Digital marketing objectives,
Digital marketing consists of,
Successful webpage factors
15
cards
Personal Selling
Selling process,
Order takers,
Missionary salespeople
16
cards
Advertising Message Types
Important elements of advertising...,
Emotion,
Differentiation
9
cards
MR and Customer Insights
Market info system,
Market intelligence,
Market research
15
cards
Market Research Surveys
Population,
Sample,
Survey objective
14
cards
Product Development And Life Style
Product,
Lifecycle,
4 categories of new product
7
cards
Market Segmentation
Market segmentation,
Criteria for successful segmentation,
Benefits of market segmentation
8
cards
IMC
Marketing communications,
2 major tool classes available,
Promotional mix
43
cards
Physical Distribution
Definition,
Components of physical distribution,
Order processing
12
cards
More about
Marketing
- Class purpose General learning
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