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Marketing

This class was created by Brainscape user Jasmine Heslop. Visit their profile to learn more about the creator.

By: Jasmine Heslop
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Decks in this class (12)

Marketing Information System
Where are marketing insights used,
What does the marketing informati...,
Name and explain the 3 stages of ...
9  cards
Micro- Environment
Define the marketing audit and it...,
Name and define the 2 types of au...,
Name and define the 3 environment...
12  cards
Macro-Environement
Name the 6 factors in the macro e...,
Define the demographic environmen...,
Define economic environment 2 key...
8  cards
Consumer Behaviour
Define consumer behaviour,
What is the abc of psychology con...,
Outline kotler armstrongs stimulu...
10  cards
Company + Marketing Strategy
Define firm strategic planning,
Name the 4 steps of firm strategi...,
What should a firms mission state...
12  cards
Segemntation
Define segmentation,
Define market segment,
What 2 things does segmentation a...
14  cards
Targeting
Define targeting,
How is evaluation completed durin...,
Define a target market
10  cards
Differentiation & Positioning
What key term are differentiation...,
Define positioning,
Define differentiation
9  cards
Product
Define a product,
Name and explain the 3 product la...,
Name and explain the 4 key differ...
12  cards
Key Definitions / Concepts
Define marketing,
Define marketing orientation,
Define marketing orientated
15  cards
Place
Define place,
Name and explain the 2 types of p...,
Define the value delivery network...
16  cards
Pricing
Define price,
Name the 3 factors influencing price,
Explain how you determine a price...
12  cards

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Marketing

  • Class purpose General learning

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