This class was created by Brainscape user Michael Blair. Visit their profile to learn more about the creator.
By:
Michael Blair
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Decks in this class (14)
Session 2
What is marketing,
What are the 4 marketing philosop...,
What is product orientation
19
cards
Session 3
What are ohmaes 3 cs,
What are porter s five competitiv...,
What are the components of swot a...
24
cards
Session 4
How do you greate value for targe...,
What is the stp process,
Why do companies segment
9
cards
Session 6
How to you evaluate attractivenes...,
What is the strategy of undiffere...,
What is the strategy of different...
17
cards
Session 9-10
What is the study of consumer beh...,
What is the purpose of studying c...,
What is the consumer purchase dec...
33
cards
Session 11 - Product 1
What is a product manager s job,
What is a product,
What are the three levels of prod...
27
cards
Session 12 - Product 2
What is the difference between a ...,
What are the two ways of obtainin...,
Why do so many new products fail
14
cards
Session 16 - Product 3
What is a brand,
What is a brand name vs brand mar...,
What roles do brand play
22
cards
Session 17 - Price and Place
What is price,
What is the relationship between ...,
How is price determed on the cust...
48
cards
Session 18 - Place 2
What is retailing,
Why do manufacturers need retailers,
Why do customers need retailers
17
cards
Session 19 - Promotion 1
What is promotion,
What are promotional objectives,
How does promotion work what is h...
26
cards
Session 20 - Promotion 2
What is transactional selling vs ...,
What are the different forms of p...,
What is public relations
14
cards
Session 21 - Global Marketing
What is global marketing,
What are the major decisions in g...,
When deciding whether to get inte...
30
cards
Not Included Original
What are resources in vals,
What are primary motivations vals,
What are the 6 types of value
9
cards
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Marketing
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