This class was created by Brainscape user Ellie Trevett. Visit their profile to learn more about the creator.
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Ellie Trevett
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Decks in this class (10)
lecture 1 - marketing for sport and leisure module intro
What can we market,
What is marketing uk chartered in...,
What is marketing american market...
25
cards
lecture 2 - external environment and competitive environment
What is the marketing environment,
Who has direct influence,
Who has some influence and who do...
21
cards
lecture 3 - segmentation, targeting and positioning
The birth of segmentation,
What are the benefits of marketin...,
What are the types of market segm...
27
cards
lecture 4 - market research
What is the purpose market research,
What is market research,
How do marketers
29
cards
lecture 5 - consumer behaviour
What is consumer buyer behaviour,
From a marketers point of view wh...,
What is consumer behaviour
33
cards
lecture 6 - branding
What is a brand david oglivy 1999,
What is a brand friedlein 2011,
What is a brand kotler 1997
34
cards
lecture 7 - the marketing mix
What is the marketing mix,
How has the marketing mix changed...,
What is a product
41
cards
lecture 8 - marketing communication (promotion)
What is the linear model of commu...,
What is the traditional integrate...,
What is the implication of the im...
13
cards
lecture 9 - place - distribution and channel
What are marketing channels,
What is bucklin s theory of distr...,
What is the simple view of distri...
22
cards
lecture 10 - services marketing
What are the characteristics of s...,
What types of services exist,
What does the product service con...
9
cards
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marketing
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