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Decks in this class (41)
Chapter 1: Defining marketing and the marketin process
The marketplace consists of 1,
Two key questions to desgin a win...,
5 concepts that companies use to ...
8
cards
Chapter 3: analyzing the marketing environment
Value delivery network consists of 1,
Five major generational groups 2,
Trends in natural environment 3
9
cards
Chapter 5: Consumer markets and buyer behavior
What is the stimulus response mod...,
Name the four major factors that ...,
Buyer characteristics cultural fa...
15
cards
Chapter 4: Managing marketing information and customer insight
Competitive marketing intelligence 1,
Marketing research steps 2,
Step 1 defining the problem 3
8
cards
Chapter 7: Customer value-driven marketing strategy
Four major steps in designing a c...,
Segmenting consumer markets diffe...,
Name the consumer market segments 3
14
cards
Chapter 8: Products, Services and Brands
Levels of product and services 1,
Products are anything that can be...,
Consumer products items purchased...
20
cards
Chapter 10: Pricing and value proposition
Major pricing strategies 1,
Short run average cost curve srac...,
External factors the market and d...
9
cards
Chapter 12: Marketing Channels
Channel member help provide 1,
Marketing channel management 2,
Major logistics function 3
4
cards
Chapter 14: Engaging customers and communicating customer value
Promotion mix marketing communica...,
Major changes in marketing commun...,
The communication process 9 facto...
5
cards
Lemon & verhoef - understanding CX throughout the customer journey
Cx falls into three areas 1,
Customer journey stages 2,
Cx involves four key types of tou...
10
cards
Guest lecture - Branding in the music industry & data and privacy
Several additional eu regulations...,
Blank 1,
Fedma s core objectives 2
4
cards
resp org
Multi facet impacts of business 1,
Limits to growth s world model si...,
Creating cld steps 3
24
cards
Resp. Org. Easier
Business impact the following are...,
Climate change is a 2,
System thinking is 3
27
cards
Resp org. deel 1
Business impact the following are...,
Climate change is a 2,
System thinking is 3
13
cards
Resp org. deel 2
Freeman s stakeholder theory focu...,
Stakeholder salience model attrib...,
Stakeholder salience model differ...
7
cards
Resp org. deel 3
System archetypes are and help 1,
Common archetypes 2,
Solving archetypes 3
8
cards
O&E: the strategic management beast
Mintzberg 5 p s are 1,
If you combine the first four of ...,
Prescriptive schools 3
9
cards
O&E: Design school
Rumelt evaluating the strategies ...,
7 underlying premises characteris...,
Critiques of the design school 3
4
cards
O&E: Planning School
Differences between design and pl...,
Name and explain the 3 applicatio...,
Limitations of planning school 3
4
cards
O&E: Positioning School
What premises from design school ...,
What are revolutionary ideas of t...,
What are the key premises of the ...
6
cards
O&E: Entrepreneurial school
Blank 1,
Name three geezers with different...,
What are the 4 chief characterist...
7
cards
O&E: Cognitive school
The cognitive school has 2 wings 1,
Cognition as confusion biases fro...,
Smirich stubbart presented 3 comp...
7
cards
O&E: Learning school
The learning school goes through ...,
Premises of the learning school 2,
Limitations of the learning school 3
4
cards
O&E: Power school
What are the uniquenesses of the ...,
Zald en berger have described 3 s...,
What are the key premises of the ...
13
cards
O&E: Cultural school
Common characteristics of culture 1,
3 levels of culture 2,
Culture s relation to strategy 3
9
cards
O&E: Environmental school
Main theories in environmental sc...,
Characteristics premises of the e...,
Critique of the environmental sch...
4
cards
O&E: Configuration school
What is configuration 1,
Two main sides of configuration 2,
Mintzberg s organizational config...
10
cards
O&E: The whole beast
Animal methaphors for different s...,
Animal methaphors for different s...,
Animal methaphors for different s...
11
cards
1e 8
sii
15
cards
2e 8
SNME
8
cards
3e 8
SNME
13
cards
Schrijfers en theory
sui
22
cards
BMI 1
In the crisis the beer company im...,
Framework for implementing bmi in...,
Business model three types of man...
16
cards
BMI 2
Four value drivers of business mo...,
Key strategic configurations 2,
When a disruptive business model ...
9
cards
BMI 3
A core insight of the article is ...,
Guidelines for implementing strat...,
Leaders must track two dimensions...
10
cards
authors BMI
Markidus 1,
Casadesus masanell ricart cmr 2,
Leppanen 3
11
cards
IEM 1
What are the three main causes of...,
Developed economies have created ...,
Wat is de structurele definitie v...
13
cards
IEM 2
What are the three types of entre...,
What institutional requirements a...,
What are the policy implications ...
16
cards
IEM final
Institutional voids key character...,
Institutional intermedaries funct...,
Institutional voids strategic res...
14
cards
IEM frameworks 1
Institutional voids khanna palepu 1,
Strategic responses to voids doh ...,
Brac institutional entrepreneursh...
10
cards
IEM framework 2
Export strategy framework aulakh 1,
Springboard perspective luo tung 2,
Market creation process mckague e...
8
cards
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Marketing
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