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Marketing

This class was created by Brainscape user Brett Buckingham. Visit their profile to learn more about the creator.

By: Brett Buckingham
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Decks in this class (17)

Chapter 1
Is social process by which indivi...,
Draw production verse marketing o...,
What are the marketing eras
8  cards
Chapter 2
What are the four p s or marketin...,
Present markets present products,
Present products new markets
16  cards
Chapter 3
One company serves the entire cus...,
Competition a number of different...,
A small number of firms control t...
14  cards
Chapter 4
What is the seven step procedure ...,
Affect the customers purchase of ...,
Relevant to including a customer ...
11  cards
Chapter 5
People who know all the facts and...,
These are needs concerned with ma...,
What is discretionary income
35  cards
Chapter 6
What are business and organizatio...,
A written or electronic descripti...,
What is iso 9000
17  cards
Chapter 7
What is marketing research,
What is a marketing information s...,
What is big data
32  cards
Chapter 8
The need satisfying offering of a...,
A products ability to satisfy the...,
The set of all product lines in i...
43  cards
Chapter 9
What is the federal trade commission,
What is the consumer product safe...,
Product liability
9  cards
Chapter 10
What is important for place,
What is the channel of distribution,
What is direct marketing
8  cards
Chapter 11
What is consumer service level,
What is the supply chain,
What is transporting
7  cards
Chapter 12
Retailing,
General stores,
Single line stores
27  cards
Chapter 14
Basic sales tasks,
Order getting,
Order taking
21  cards
Chapter 13
What is promotion,
What is personal selling,
What is mass selling
18  cards
Chapter 15
What is product advertising,
Institutional advertising,
Pioneering advertising
11  cards
Chapter 17
The amount of money that is charg...,
Target return objective,
Profit maximizationobjective
40  cards
Chapter 18
What is markup,
Markup percent,
What is the markup chain
24  cards

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Marketing

  • Class purpose General learning

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