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Marketing

This class was created by Brainscape user Matthew MacKinnon. Visit their profile to learn more about the creator.

By: Matthew MacKinnon
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Decks in this class (17)

Marketing philosophies - Lecture 1
Marketing d,
What is consumer marketing,
Ethical and sustainable marketing d
36  cards
Environmental scanning - Lecture 2
Environmental scanning d,
Macro environment d,
Micro environment d
43  cards
Environmental scanning - competitor analysis - Lecture 3
How can competitive advantage be ...,
Competitor analysis,
What are porters 5 forces
52  cards
STP - Lecture 4
Market segmentation,
How do customers differ,
Why segment markets
27  cards
Deck 5 done
What is routine problem solving,
What is limited problem solving,
What is extended problem solving
22  cards
Understanding market and consumers - 6
Motivation d,
Innate needs d,
Acquired needs d
13  cards
Deck 7 - Lecture 7 done
What does b2b mean,
What does b2b entail,
What are consumer markets
28  cards
Deck 8 - Branding - lecture 9
What is brand equity,
What does brand equity result in,
Branding benefits
53  cards
Deck 9 - Lecture 10
What are the 4 ps,
What are the 4 ps for,
What is the marketing mix
21  cards
Deck 10 - Pricing - Lecture 11
What is price,
What is pricing,
What does price seeking mean
37  cards
Deck 11 - Promotion - Lecture 12
What is communications theory pro...,
Aims of promotion,
What is the initial promotional o...
43  cards
Deck 12 - Services - Lecture 13
What are two types of service,
What is a producer,
Characteristics of services
27  cards
Deck 13 - Lecture 15
0  cards
Digital Marketing
Digital marketing d,
What are 5 objectives of digital ...,
Explain digital marketing objecti...
36  cards
Relationship Marketing
Relationship marketing d,
Key characteristics of relationship,
What is the keiretsu system
21  cards
Ethics - Social Responsibility Marketing
What is ad fraud,
What is unethical marketing,
Example of manipulation of statis...
13  cards
Lecture 8 - Product
0  cards

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Marketing

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