Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Learn Consumer Learning

Study Consumer Learning using smart web & mobile flashcards created by top students, teachers, and professors. Prep for a quiz or learn for fun!
Brainscape Certified flashcards
(0)
Decks
Flashcards
Learners
User Generated flashcards
(3)
Decks
Flashcards
Learners
  • IBM
    IBM

    IBM

    By: Oksana Alksnina
    Keller, K. L. (1993). Conceptualizing, Measuring, and Managing Customer-Based Brand Equity, Du Plessis, C., D’Hooge, S., & Sweldens, S. (2024). The Science of Creating Brand Associations: A Continuous Trinity Model Linking Brand Associations to Learning Processes, Pogacar, R., Angle, J., Lowrey, T. M., Shrum, L. J., & Kardes, F. R. (2021). Is Nestlé a Lady? The Feminine Brand Name Advantage ...
    12
    Decks
    127
    Flashcards
    1
    Learner
  • Customer Behavior & Consumption
    Customer Behavior & Consumption

    Customer Behavior & Consumption

    By: Ngoc Pynkie
    W2 Lecture 1, W4 Lecture 3 Consumer Learning, W5 Lecture 4 ...
    7
    Decks
    25
    Flashcards
    1
    Learner
  • VALUE-BASED MARKETING
    VALUE-BASED MARKETING

    VALUE-BASED MARKETING

    By: Alex Schmitt
    ANDERSON - CUSTOMER VALUE PROPOSITIONS, THOMAS, MENON - INTERNAL REFERENCE PRICE & PRICE EXPECTATIONS, HINTERHUBER - VIOLATIONS OF RATIONAL CHOICE IN PRICING ...
    20
    Decks
    71
    Flashcards
    1
    Learner

Knowledge Genome

Brainscape helps you reach your goals faster, through stronger study habits.
© 2025 Bold Learning Solutions. Terms and Conditions