What is attitude?
What are the 3 components of attitude?
What is the cognitive component?
What is the affective component?
What is the behavioural component?
Example of cognitive component
Example of affective component
Example of behavioural component
Components of attitude (Triadic model)
Cognitive (knowledge and beliefs) example: fitness training keeps me fit
Affective (feelings and emotions) example: i enjoy training
Behavioural (intended behaviour) example: i attend training sessions regularly
Factors that affect how attitudes are formed
Strategies to use to change your attitude from a negative towards a positive one
What are the 2 most commonly used methods to change people’s attitudes?
If a performer has a positive attitude what does the coach generally have less of?
What does the persuasive communication method involve?
The attitude being altered by persuasion
What must the persuasive communication theory have?
In persuasive communication the person must:
In persuasive communication the coach must:
In persuasive communication the message must:
What is the triadic model?
What is dissonance?
An emotional conflict
Cognitive dissonance
Strategy 2- cognitive dissonance
If dissonance does occur the feelings of discomfort can be dispelled by the following 3 stages:
Strategy 2: cognitive dissonance (continued)