ch 3 terms

Question 1

marketing environment

Answer 1

forces outside of marketing that (positively or negatively) affect
relationships with customers

Question 2

microenvironment

Answer 2

value delivery network and relationships with them

Question 3

all parts of microenviroment

Answer 3

company
suppliers
marketing intermediaries
competitors
publics
customers

Question 4

macro environment

Answer 4

big societal forces that change microenvironment

Question 5

all parts of macro environment

Answer 5

demographic
economy
nature
technology
politics
culture