microenvironment ch 3

Question 1

company (microenvironment)

Answer 1

other departments that help w plans (management, finance)

Question 2

suppliers (microenvironment)

Answer 2

provide resources/raw materials

Question 3

marketing intermediaries (microenvironment)

Answer 3

companies helping promote, sell, distribute to final buyers
resellers (Amazon)
physical redistribution (UPS)

Question 4

competitors (microenvironment)

Answer 4

other firms trying to sell the same thing

Question 5

publics (microenvironment)

Answer 5

groups interested in org achieving goals

Question 6

customers (microenvironment)

Answer 6

ANYONE buying our stuff
most important