1
Q
define customer insights
A
info based understanding of market that influences strats
2
Q
define marketing info system
A
group of ppl and procedures that assess
data needed
info from data
help higher ups use info
mark 1120
flashcards
Decks in class (13)
# Cards
-
Department organization styles - ch 26
-
Marketing mix - ch 15
-
marketing management - ch 25
-
ch 1 terms18
-
marketing management orientations ch 15
-
ch 2 terms22
-
ch 3 terms5
-
microenvironment ch 36
-
publics (microenvironment) ch 37
-
macroenvironment ch 36
-
ch 4 terms2
-
ch 7 and 8 terms31
-
ch 9 terms60
