Chapter 11 Flashcards

Entrepenaurship and innovation (17 cards)

1
Q

Entrepenaurship?

A

A process by which individuals or orgnisations identify and exploit opportunities for new products or services

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2
Q

What are the steps in a entrepenaurial process?

A
  1. Opportunity recognition
  2. Feasability analysis
  3. Business plan
  4. Industry and competitor analysis
  5. Business model and strategy
  6. Financin and funding
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3
Q

The entrepenaurial life cycle?

A

Accordning to the book almost 66% go bankrupt in the first 6 years

  1. Start-up
  2. Growh
  3. Maturity
  4. Exit

Succesful entrepenaurs do it again and become serial entrepenaurs

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4
Q

Social entrepenaur?

A

Try to solve social and environmental problems. More leaning towards the non-profit basis

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5
Q

Innovation

A

Turns new knowledge into a new product or process

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6
Q

Technology-push

A

Technology creates demand

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7
Q

Demand-pull

A

Demand leads to new innovation.

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8
Q

Product innovation?

A

Creating a new product

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9
Q

Process innovation

A

New ways to create products.

For example Henry Ford with the assembly line

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10
Q

Open innovation?

A

“Not all smart people work for us”

External parties are allowed to come up with new ideas

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11
Q

Innovation ecosystems

A

A group of mutually dependent and collaborative partners that need to interact to innovate and create value for all

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12
Q

Diffusion

A

How fast innovations are spread amongst users

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13
Q

Diffusion s-curve?

A

Shows the process of diffusion:
1. Slow start
2. Rapid accelaration
3. Maturing point (stagnation)

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14
Q

First-mover advantage?

A

Theoretically a monopolist who sets the playing field regarding price

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15
Q

Second-mover advantage?

A

Can learn from the first movers mistakes

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16
Q

Disruptive innovation

A

Innovation that can turn previous innovations go obsolete

Like the digital camera crushed Kodak

17
Q

Sustaining innovation

A

Improving existing products, typical for incumbents