Memory
The ability to store and retrieve information over time
(constructed not recorded; like a recipe)
Encoding
The process by which we transform what we perceive; think or feel into an enduring memory
(Like typing on a keyboard)
Storage
The process of maintaining information in memory over time
(Save it on a computer: long term memory)
Retrieval
The process of bringing to mind information that has been previously encoded and stored
(Retrieving document ==> goes back in storage)
Semantic Judgments
Requires participants to think about the meaning of the words
(Best way to remember)
Rhyme Judgement
Require participants to think about the sound of the words
(Middle best way to remember something)
Visual Judgement
Require participants to think about the appearance of the word
(“Worst” way to remember something)
Elaborative Encoding
The process of actively relating new information to knowlege that is already in memory
Brain Activity During Activity
Increased activity in lower left part of the frontal lobe and the inner part of the left temporal lobe
Visual imagery encoding
the process of storing new information by converting it into mental pictures
Organizational Encoding
The process of categorizing information according to the relationships among a series of items
Survival Recall
Survival recall resulted in high levels of recall them several other non-survial encoding tasks
Sensory Memory
holds sensory information for a few seconds or less
(3 seconds or less)
Iconic Memory
A fast-decaying store of visual information
Echoic Memory
A fast decaying store of auditory information
(Lasts for several seconds)
Short Term Memory
Holds nonsensory information for more than a few seconds, but less than a minute
Three Part Working Memory
Rehearsal
The process of keeping information in short term memory by mentally repeating it
Chunking
Combining small pieces or information into larger clusters or chunks that are more easily held in STM
Working memory
Long Term Memory
Hold information for hours, days, weeks, or years
Multiple Forms of Memory
Explicit and implicit memories are distinct from each other. Thus, a person with amnesia may lose explicit memory yet display implicit memory for material that she or he cannot consciously recall learning.

Recall
intentionally bringing explicit information to awarenss (example: flashcards)
Recognition
encoding an input and matching it to a stored representation
(i.e. reading something over and over again)
(typically easier than recall)