Conceptual Knowledge
knowledge that enables us to recognise objects and events and to make inferences about their properties
-Concept:
mental representation used for a variety of cognitive functions
categories of objects, events and abstract ideas
-Categorization:
is the process by which things are placed into groups called categories
-categories are all possible examples of a particular concept
category
includes all possible examples of a concept
Why categories are useful?
Definitional approach to categorization
we can decide whether something is a member of a category by determining whether a particular object meets the definition of the category
Family resemblance
refers to the idea that things in a particular category resemble one another in a number of ways
prototype approach to categorization
membership to category is determined by comparing the object to a prototype that represents a category
Prototype
a “typical” member of the category
Typicality
high typicality means that a category member closely resembles the prototype, low means opposite
Determining Categories by Similarity
Exemplar approach
the standard is created by considering a number of typical members of a category
COGLAB: Prototype
Posner & Keele (1968)
Results
• Prototypes are categorized as well as old distortions
• Both are categorized better than new distortions
• The new, far-removed distortions are least well categorized
-Prototypes are explicitly extracted from examples and serve as representation for category
strong positive relationships exisits between
prototypicality and family resemblance
-When items have a l arge amount of overlap with characteristics of other items in the category
the family resemblances of these items is high
Low overlap =
low family resemblance
To measure the family resemblance (Rosch & Mervis, 1975)
-Results
Sentence verification technique
used to determine how rapidly people could answer questions about something’s category - “an apple is a fruit”
faster for words with high typicality
typicality effect
ability to judge highly prototypical objects more rapidly
high prototypical objects are judged
more rapidly
-Rosch (1975b)
Priming
occurs when a presentation of one stimulus facilitates the response to another stimulus that usually follows closely in time
Naming
people are more likely to list some objects than others when asked to name objects in a category