conformity
The act of matching attitudes, beliefs, and behaviour with the majority in order to fit in and follow the accepted rules of society.
normative influence
people conform to be liked –> individuals adopt behaviours, attitudes and values that they may not personally hold.
informative influence
Individuals change their opinions or behaviors because they believe others have more accurate information, especially in ambiguous situations
asch study strengths
High internal validity
Large sample size (50+) –> external validity
High reliability and validity
asch study limitations
What affects social influence