What is internalisation in the context of opinions/behaviour?
A genuine acceptance of the group norm resulting in a private and public change
The change persists even in the absence of other group members.
True or false: Internalisation leads to a permanent change in attitudes.
TRUE
The attitudes have been internalised, becoming part of the person’s own beliefs.
Provide an example of internalisation.
A student becoming a vegetarian while sharing a flat with vegetarians
This student may continue to be a vegetarian for the rest of their life.
What is compliance in the context of opinions/behaviour?
Changing opinions/behaviour to fit in with the group without private change
Compliance does not result in a permanent change in behaviour.
Fill in the blank: Compliance does not result in a _______ change in behaviour.
permanent
The particular opinion/behaviour will stop as soon as group pressure stops.
Provide an example of compliance.
Laughing at a joke while privately not finding it funny
This illustrates changing behaviour to fit in with the group.
What is conformity?
Giving into groups pressure
Occurs when a person adopts attitudes, beliefs and behaviors of people in particular group in response to real or imagined pressure
What is Informational Social Influence (ISI) motivated by?
The need to be right
This occurs in new or ambiguous situations where individuals look to others for guidance.
What is Normative Social Influence (NSI) motivated by?
The desire to be accepted
Individuals conform to gain acceptance or avoid rejection from the group.
What is the outcome of Informational Social Influence (ISI)?
Internalisation
This leads to a change in personal opinions and both public and private attitudes.
What is the outcome of Normative Social Influence (NSI)?
Compliance
This results in changing behavior publicly to be accepted while privately maintaining original opinions.
Give an example of Informational Social Influence (ISI).
Copying other students in a new college
This is done because they are perceived to know what is acceptable behavior.
Give an example of Normative Social Influence (NSI).
Laughing at a friend’s joke you don’t find funny
This is done to be accepted or liked by the group.
What is a key difference between ISI and NSI regarding motivation?
ISI: motivated by the need to be right; NSI: motivated by the need to be accepted
This distinction highlights the underlying reasons for conformity.
How does ISI differ from NSI in terms of behavior identification?
ISI uses others with more information to identify correct behavior; NSI uses others to identify behavior for group acceptance
This reflects the different social motivations behind conformity.
Which type of social influence is more likely to lead to internalisation?
Informational Social Influence (ISI)
Internalisation involves a genuine change in beliefs and attitudes.
Which type of social influence is more likely to lead to compliance?
Normative Social Influence (NSI)
Compliance involves changing behavior for social acceptance without changing personal beliefs.