What is the capacity of the sensory register?
Unlimited
The sensory register can hold an unlimited amount of sensory information.
What is the duration of information in the sensory register?
Limited
Information in the sensory register lasts for no more than a few seconds.
What is the coding form of the sensory register?
Unprocessed form
The sensory register holds information in an unprocessed state.
What does the sensory register enable you to do?
Remember sensory stimuli after exposure
It retains sensory information briefly after the stimulus has ended.
Name the two main parts of the sensory register.
The iconic store holds visual information, while the echoic store holds auditory information.
What type of information does the iconic store hold?
Visual information
It captures what you see.
What type of information does the echoic store hold?
Auditory information
It captures what you hear.
What is the haptic store responsible for?
What you feel
It is one of the other sensory stores.
What is the gustatory store responsible for?
What you taste
It is one of the other sensory stores.
What is the olfactory store responsible for?
What you smell
It is one of the other sensory stores.
How long does visual memory hold images?
Less than a second
Visual memory fades quickly after the image is seen.
How long does auditory memory hold sound?
A few seconds
Auditory memory retains sound for a short duration.
What happens to information in the sensory register if you don’t pay attention to it?
It fades, known as trace decay
Lack of attention leads to the loss of sensory information.
What is the capacity of the sensory register according to Sperling (1960)?
A minimum of 4 items
The capacity may be larger than 4 items due to the rapid decay of items.
What is the duration of the sensory register as concluded by Sperling (1960)?
Between 250 to 500 milliseconds
This duration is about 1/5 to ½ of a second.
What are the separate sensory stores for different sensory inputs?
Each store holds unprocessed information from its respective sensory input.
In Sperling’s (1960) study, participants were shown a grid of letters for how many milliseconds?
50 milliseconds
This brief exposure time was used to test the capacity and duration of the sensory register.
True or false: In Sperling’s (1960) study, participants could recall an average of 3 items when asked to recall single rows of letters.
TRUE
Participants recalled approximately 3 items when prompted with specific tones for rows.
What was the aim of Sperling’s (1960) study?
To investigate the capacity and duration of the sensory register
The study aimed to understand how much information can be held and for how long.
What’s capacity?
Amount of info a store can hold at any one time
What’s coding?
The way info is changed so that it can be stored in memory
What’s duration?
The length of time info can be held in memory
High control (eval of Sperling)
-strength, lab experiment done so high control over extraneous variables
-all participants has same experience, given same standardized instructions
-study is unlikely to be affected by confounding variables
-can be confident that duration of sensory memory is limited and capacity is large as evidence supporting it has high internal validity
Low ecological validity (eval of Sperling)
-limitation
-participants were shown random letters in lab and asked to recall them- may not be like info presented in real life situations
-may be difficult to generalise to how sensory memory works in real life
-not strong evidence to support theory, duration of sensory memory limited and capacity is large