Gestalt Principles
Laws that describe how we organize visual input (innate from birth)
1. Figure-ground
2. Proximity
3. Closure
4. Similarity
5. Continuity
6. Common fate
Figure-Ground
The ability to distinguish an object from its background in a visual scene. (ex. seeing a vase of flowers against a flowery background)
Proximity
The tendency to group elements that are close together in space (ex. grouping Xs that are close together in high density rather than far apart ones)
Closure
The tendency to fill in gaps in a contour to perceive a whole object (ex. if a pole blocks a truck, you wouldn’t perceive two separate pieces of the truck, but automatically fill in the missing part you can’t see)
Similarity
The tendency to group together elements that are physically similar. (ex. grouping columns of Xs and Os, rather than rows of XOs)
Continuity
The ability to perceive a simple, continuous form rather than a combination of awkward forms (ex. perceiving an X as two continuous diagonals, rather than two Vs)
Common Fate
The tendency to group together elements that change in the same way (ex. grouping a school of fish because they are moving together)
Bottom-up processing
Object recognition is guided by the features that are present in the stimulus (ex. recognizing a cow because it has 4 legs, 2 big eyes, 2 long ears, a nose, an udder, and goes “moo”)
Top-down processing
Object recognition is guided by your own beliefs/expectations (ex. a B can look like the number 13, but the letters near this symbol influences how you perceive it; if 12 precedes and 14 follows, you will see a 13, but if A precedes and C follows, you will see a B)
Bi-directional Activation
Object recognition is guided by both bottom-up (object features) and top-down (expectations) processing
Priming
Example of top-down processing, where an experimenter measures how fast a participant can read words that are flashed on a screen. If the experimenter primes the word with the a category, recognition of words in that category will be faster.
Theories of object recognition
Geon, template, prototype
Geon Theory
Suggests that we have 36 geons stored in memory (cone, sphere, etc) that make it possible to recognize over 150 million objects. (ex. ice cream cone is made of a cone and a sphere)
CONS:
- difficult to imagine the geons used in more complicated objects, such as faces
- can not explain how brain injury can affect recognition for only certain types of objects (ex. recognizing tools, not fruits)
Template Theory
Suggest that we find compare exact matches of objects to templates in memory.
EVIDENCE:
- matching objects to a template is deemed familiar, and connections are sent to language areas to name the object
- new template stored for unfamiliar objects
CONS:
- too many stimuli exist to feasibly store in memory
Prototype Theory
Suggests that we compare object to our ideal prototype
EVIDENCE:
- does not require an exact match
- explains how we can recognize object we’ve never seen before (ex. new breed of dog)
CONS:
- we are able to recognize specific objects, indicating that we may have more than one prototypes of an object
Perceptual Constancies
The ability to perceive an object as unchanging even though the visual image produced by the object is constantly changing.
1. Shape
2. Location
3. Size
4. Brightness
5. Colour
Shape Constancy
An object is perceived to have constant shape despite the shape of its retinal image changing with shifts in point of view or change in object position (ex. a door is perceived as rectangular despite its visual change when opening)
Location Constancy
An object is perceived the be stationary despite changing location of out retina due to body movements (ex. when driving, we don’t perceive objects, like trees, to be moving)
Size Constancy
An object is perceived to be the same size despite the size if it’s retinal image varying with distance. (ex. perceiving depth as your friend walks away, rather than him shrinking in size)
Brightness Constancy
An object is perceived to be the same brightness despite reflecting more/less light onto our retinas (ex. mugs have the same brightness, regardless of lamination)
Colour Constancy
An object is perceived to have constant colour regardless of different illumination conditions (ex. white dog recognized as white, even under a red light)
Müller-Lyer Illusion
Misapplies size constancy and misinterprets depth. Two lines of the same length; line A looks like a corner receding away from you, line B looks like a corner closer to you. Line B is perceived as shorter.
Ames Room Illusion
Looks like a normal rectangular room, but is actually trapezoidal. Objects in corner A are a greater distance away and perceived as smaller. This illusion manipulates distance to trick size constancy.
Ponzo Illusion
Manipulates depth cues to trick size constancy. Horizontal lines A and B are the same length, but A appears closer to the diagonals, so it is perceived as longer)