1
Q
What is franchising?
A
Licensing a brand and format
2
Q
Examples?
A
Domino’s
3
Q
Benefits?
A
Organic, new locations, using an established brand so can guarantee sales
4
Q
Drawbacks?
A
Expensive, little freedom, can sometimes be hard to manage
A-level Business
flashcards
Decks in class (79)
# Cards
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legal structure / ownership12
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why do businesses exist? MR WHITE12
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changing structure2
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mission MR WHITE7
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shareholders8
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share value13
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costs and profit MR WHITE9
-
ownerships and objectives16
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External factors and business activity7
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profit and cash flow MR WHITE7
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interest rates2
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Demographic factors6
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ethics and environmental issues7
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Business activity and the environment3
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managers and leaders6
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stakeholder mapping8
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Stakeholder management4
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Setting Marketing Objectives3
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Market size and growth2
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Influences on marketing objectives2
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Marketing research and data5
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Sampling9
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Employer-Employee Relations18
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Porter12
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Hackman and Oldham6
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Mass customisation7
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Operational objectives4
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Capital vs labour intensive production6
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Lean Production5
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Break even analysis5
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Capacity Utilisation8
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Core competencies4
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Balanced Scorecard9
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Triple Bottom line8
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mission and corporate17
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elasticity of demand8
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Sources of finance13
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inventory management12
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Marketing Mix - Product19
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Marketing Mix - Pricing10
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Marketing Mix - Promotion11
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Marketing Mix - Place7
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Marketing Mix - People6
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Marketing Mix - Process4
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Marketing Mix - Physical Environment5
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Digital Marketing and e-commerce8
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SWOT4
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Adressing short and long term performance8
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organic and inorganic growth4
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mergers, takeovers and joint ventures6
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franchising4
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diseconomies of scale6
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economies of scope3
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Experience curve5
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synergies7
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Ansoff's matrix5
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bowman's spinning clock1
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correlation3
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extrapolation, moving averages and confidence intervals4
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financial objectives3
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HR objectives3
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Tannenbaum and Schmidt Continuum6
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blake mouton managerial grid7
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Overtrading4
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Human Resource Flow34
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flexible working5
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Greiner's model of growth10
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Bowman's Spinning Clock17
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Supply Chains7
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Financial Ratios19
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Segmentation, targeting and positioning22
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Retrenchment6
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Legislation22
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innovation9
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intrapenuership3
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benchmarking4
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Protecting intellectual property - patents8
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The Business Cycle10
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International markets17
