semantic memory
includes general knowledge, lexical or language knowledge, conceptual knowledge
(influences most of our cognitive abilities)
Category
a set of objects that belong together
concept
mental representation of a category
situated cognition approach
we make use of info in the immediate environment or situation
prototype
the item that is the best most typical example of a category (ideal representative)
prototype approach
know what items belong in which categories by comparing them with prototype
prototypicality
the degree to which something represents its category
graded structure
begin at most prototypical and continue on to least prototypical
what are the characteristics of prototypes
typicality effect
when people judge prototypical items faster than non-prototypical
semantic priming
people respond faster ot an item if it was preceded by an item with similar meaning
what does priming with a non-prototypical semantic primer do?
creates slowe response time
family resemblance
no single attribute is shared by all examples of a concept, but each example has at least one attribute in common with some other example of the concept
superordinate level categories
higher-level more general categories (fruit, mammals, etc)
basic level categories
moderately specific (apple, bear)
subordinate-level categories
lower-level or more specific categories (granny smith apple, grizzly bear)
what special privileges do basic-lvel categories have?
what area of the brain is activated with superordinate category?
prefrontal cortex
what area of the brain is activated with subordinate category
parietal lobe
what are 2 conclusions to be found from the prototype approach
concepts are unstable and variable depending on context
we also store info beyond prototypes so have to account for that
Exemplar approach
first learn about specific examples of a concept, then classify each new stimulus by deciding how closely it resembles all these specific examples
exemplar
each example stored in memory (dogs are related to dogs you’ve seen before)
what is exemplar approach helpful for and not helpful for
helpful for smaller categories, but can overwhelm semantic memory for broader categories
which hemispheres store prototypes and exemplars
prototype=left hemisphere
exemplar=right hemisphere