GQ context

Question 1

who produces GQ and why is this important?

Answer 1

It is produced by Conde Nast which allows for ideological values to be presented through GQ’s content.

Question 2

what does GQ function as and how is this done?

Answer 2

GQ functions as part of the media ISA by promoting certain ideas about success, identity and masculinity.

Question 3

how does GQ reach multiple platforms and how does this help with their responses?

Answer 3

GQ is verticall and horizontally intergrated which allows GQ to repsond to cultural and social shifts quickly.

Question 4

What institutional values does GQ reflect?

Answer 4

GQ reflects values of prestige, sophistication and cultural capital.

Question 5

why does GQ carefully curate their content?

Answer 5

they do this to appeal to advertisers whilst producing culturally resonant journalism.