GQ strategy Flashcards

(3 cards)

1
Q

what has GQ developed due to a contemporary media landscape?

A

GQ has developed a sophisticated multiplatforms stragtery to remain relevant and competitive.

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2
Q

how has GQ transitioned?

A

they have transitioned from a traditionla print publication to a dynamic, cross-platform lifestyle brand.

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3
Q

why is a digital transition important?

A

it attracts and sustains engagement from a diverse, digitally native audience who is digitally converged.

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