Sephora

Question 1

the opening shots of the advert establish a sense of what?

Answer 1

camaraderie.

Question 2

what motion does the camera pan to? why may have the advert done this?

Answer 2

the camera pans in a fluid motion which creates a sense of momentum and energy.

Question 3

black creators are served as what?

Answer 3

the driving force in making the beauty industry what it is today.

Question 4

what does the twelve picture split screen reinforce?

Answer 4

inclusivity.

Question 5

in the shot where the mother is doing her daughter’s hair, what does the light reinforce?

Answer 5

the warm light reinforces this positive moment.

Question 6

the beauty space is seen as a what space?

Answer 6

the beauty space is seen as an inclusive space for potential customers.

Question 7

how is Stuart Hall’s theory challenged?

Answer 7

it is challenged by non stereotypical representations of black women and asian women.

Question 8

what is the significance of when the advert was produced?

Answer 8

the advert was produced in 2021, after the killing of George Floyd and during the BLM campaign.

Question 9

how are black audiences positioned?

Answer 9

they are positioned to feel pride in their community.

Question 10

how are white audiences positioned?

Answer 10

they are positioned to feel supportive and grateful of ‘Black Beauty’ pioneers.

Question 11

how does the advert create techniques of persuasion?

Answer 11

it plays on emotional connects and social responsibility to gain followers.

Question 12

what was Sephora accused of doing to rapper SZA in 2019?

Answer 12

they were accused of racially profiling her which became a threat to Sephora’s global brand.

Question 13

how did Sephora position itself?

Answer 13

as a champion of diversity.

Question 14

why did Sephora close their stores?

Answer 14

for inclusivity training.