industry

Question 1

Power and media industry theory - James Curran and Jean Seaton - media is driven by the logic of power and profit.

Answer 1

-media is controlled by a small number of companies concerned with gaining profit and power.
-media concentration limits variety,
-social diversity = varied media products.

Question 2

Regulation theory - Sonia Livingstone and Peter Lunt - exploration of media policy.

Answer 2

• struggle between the need to further the interests of citizens and interests of consumers.
  -the rise of media conglomerations and the emerging production placed traditional approaches to media regulations at risk.

Question 3

Cultural Industries theory - David Hesmondhalgh - exploration of media industries.

Answer 3

• companies try to minimise risk and maximise audiences through vertical and horizontal integration
  -the largest conglomerates operate across a number of media industries.